THIS video reveals how one person made the most of the recent floods in Worcester - by wakeboarding.
The man, understood to be Worcester wakeboarder Alec Foster, is seen on the banks of the flooded river Severn, being dragged by a rope, which witnesses claim was attached to a generator.
It is understood the video was taken from outside Brown's Wine Bar in the city.
Christopher Ritson, who posted a video of the exploits on YouTube (below), wrote: "A great clip I took when I was near the river Severn in Worcester.
"By pure chance, when I called in to town and saw someone about to reel in some rope using a generator/engine, it just happened to have a water skier attached to the other end."
Meanwhile, spare a thought for people in some parts of the US,who are currently experiencing temperatures of up to - or down to - -20F.
One T-shirt company in Dubuque, Iowa, made this video showing a shirt freezing in less than a minute.