THE BBC's flagship magazine show got themselves criss-crossed over who holds the world record for the longest line of bunting.

The One Show got itself in a flap live on air within the first 10 seconds of Thursday's programme, even before the opening credits had run, by wrongly crediting the readers of Woman's Weekly magazine with having the leading length. As the prime time BBC One magazine show opened presenters Matt Baker and Fearne Cotton walked beneath a sea of colourful bunting to celebrate the return of the Great British Sewing Bee, with Cotton declaring, "In its honour we have the world's longest bunting - it's over three kilometres long."

Later in the programme, Baker praised the readers for sewing and stitching their way into the record books.

However, they were left in a tangle because that honour belongs to BBC Hereford & Worcester and its team of volunteers who filled and transformed the Avon Hall at Malvern's Three Counties Showground with 6.2 miles or 10,000 metres of bunting.

The creative team, led by organiser Mandi Harris, easily broke the previous mark of 2.9 miles on Friday, November 15 in a fund-raising event for the BBC's annual Children in Need appeal.

BBC Hereford & Worcester's managing editor, Jeremy Pollock, set the record straight as he didn't want people to be strung along.

He said: “The One Show got it wrong. BBC Hereford & Worcester holds the record which was created by the people of Herefordshire and Worcestershire, raising thousands of pounds for Children in Need along the way.” After being hung out to dry with the wrong bunting being hung inside and outside the studio at the broadcaster's White City media village , the One Show team took to their Facebook page, which has more than 62,000 'likes', to apologise for the error.

"During yesterday’s show, we thought we had broken the record for the longest line of bunting, but we didn’t even come close. The amazing BBC Hereford & Worcester team who currently hold the Guinness World Record for the longest bunting ever made at over six miles long outdid us.

"It was created for Children in Need last year. What a record!"

The sell-off of the radio station's bunting has raised more than £6,500 for the BBC's appeal to help youngsters around the world enjoy a happy, safe and secure life, with three miles still available to buy.