Mystery food chain coming to Malvern believed to be Prezzo

HEADING TO MALVERN? Prezzo

HEADING TO MALVERN? Prezzo

First published in News
Last updated

THE mystery major restaurant chain with eyes on a prominent town centre spot is believed to be Prezzo.

Your Malvern Gazette understands the Italian outlet has applied to Malvern Hills District Council to transform the premises formerly occupied by Jelf Clarke Roxburgh and Malvern Curtains in Belle Vue Terrace.

However, a spokesman for the chain, which opened its first restaurant in 2000 and can now be found in more than 160 locations across the UK, said they do not comment on individual sites.

Under the plans for 20-24 Belle Vue Terrace there would be a change of use of the ground floor to restaurant use and the change of use of the first and second floors to residential use.

It would also include part demolition and an extension to the rear.

According to their website, all Prezzo restaurants are all individually designed and the chain is renowned for offering a quality menu at value for money prices.

Comments (7)

Please log in to enable comment sorting

5:28pm Tue 11 Mar 14

WycheWitch says...

But it's only a few doors down from ASK. Surely Malvern needs something different, not more of the same?
But it's only a few doors down from ASK. Surely Malvern needs something different, not more of the same? WycheWitch
  • Score: 3

8:26am Wed 12 Mar 14

Hwicce says...

WycheWitch wrote:
But it's only a few doors down from ASK. Surely Malvern needs something different, not more of the same?
Feel free to have the idea, get the funding, put in the planning permissions, employ the staff, take the financial risk etc. yourself. We await your "something different" enterprise.

Meanwhile someone else is investing to Malvern and giving it a go instead of just complaining.
[quote][p][bold]WycheWitch[/bold] wrote: But it's only a few doors down from ASK. Surely Malvern needs something different, not more of the same?[/p][/quote]Feel free to have the idea, get the funding, put in the planning permissions, employ the staff, take the financial risk etc. yourself. We await your "something different" enterprise. Meanwhile someone else is investing to Malvern and giving it a go instead of just complaining. Hwicce
  • Score: 2

9:46am Wed 12 Mar 14

BadgerMash says...

Malverrn is being pimped to tourists rather than run for local people. Until there is some seriously radical change in who we elect to our local authorities this will not change.
Malverrn is being pimped to tourists rather than run for local people. Until there is some seriously radical change in who we elect to our local authorities this will not change. BadgerMash
  • Score: -1

10:44am Wed 12 Mar 14

WhyBother says...

Hwicce wrote:
WycheWitch wrote:
But it's only a few doors down from ASK. Surely Malvern needs something different, not more of the same?
Feel free to have the idea, get the funding, put in the planning permissions, employ the staff, take the financial risk etc. yourself. We await your "something different" enterprise.

Meanwhile someone else is investing to Malvern and giving it a go instead of just complaining.
Don't be soft.
[quote][p][bold]Hwicce[/bold] wrote: [quote][p][bold]WycheWitch[/bold] wrote: But it's only a few doors down from ASK. Surely Malvern needs something different, not more of the same?[/p][/quote]Feel free to have the idea, get the funding, put in the planning permissions, employ the staff, take the financial risk etc. yourself. We await your "something different" enterprise. Meanwhile someone else is investing to Malvern and giving it a go instead of just complaining.[/p][/quote]Don't be soft. WhyBother
  • Score: 2

3:16pm Wed 12 Mar 14

sugarlump says...

Lush
Lush sugarlump
  • Score: 0

6:13pm Wed 12 Mar 14

Hwicce says...

BadgerMash wrote:
Malverrn is being pimped to tourists rather than run for local people. Until there is some seriously radical change in who we elect to our local authorities this will not change.
Tourists are where the money is, if you don't attract them then the town will die.
[quote][p][bold]BadgerMash[/bold] wrote: Malverrn is being pimped to tourists rather than run for local people. Until there is some seriously radical change in who we elect to our local authorities this will not change.[/p][/quote]Tourists are where the money is, if you don't attract them then the town will die. Hwicce
  • Score: 1

8:30am Thu 13 Mar 14

BadgerMash says...

"Tourists are where the money is, if you don't attract them then the town will die." - Hwicce

I suppose it depends on what you consider the "death" of an area.

At present local people and their children are increasingly unable to afford any sort of housing in the area, young people are forced to move due to this and the lack of full time, living wage jobs (tourism is notorious for providing mostly minimum wage, part time work). Commercial premises become filled with national franchises and chains which service tourists and the local traders there to service local people are forced out by ever higher rents.

The road network in Malvern is often way over capacity and it is now not possible to park a car in the town on many summer weekends. The idea that hordes of tourists are going to arrive here by train is a fantasy on which considerable amounts of public money have been wasted, at the same time as, ludicrously, there is no freely accessible public toilet at Great Malvern Station.

The Hills are, compared to areas such as The Peak District or Brecon Beacons, a very small area and become very overcrowded on summer weekends - damaging their environment. Add visitors who come here specifically to do fast downhill mountain biking (legally on bridle paths or not on footpaths) to this mix and it becomes so deadly that some local people have actually stopped walking on the Hills for fear of an accident or being abused by cyclists.

A very small number of business people and a few speculators profit from increasing tourism in Malvern. Most of the rest of us suffer for it. If it continues to expand it will probably "kill" most things about the place which makes living here worthwhile.
"Tourists are where the money is, if you don't attract them then the town will die." - Hwicce I suppose it depends on what you consider the "death" of an area. At present local people and their children are increasingly unable to afford any sort of housing in the area, young people are forced to move due to this and the lack of full time, living wage jobs (tourism is notorious for providing mostly minimum wage, part time work). Commercial premises become filled with national franchises and chains which service tourists and the local traders there to service local people are forced out by ever higher rents. The road network in Malvern is often way over capacity and it is now not possible to park a car in the town on many summer weekends. The idea that hordes of tourists are going to arrive here by train is a fantasy on which considerable amounts of public money have been wasted, at the same time as, ludicrously, there is no freely accessible public toilet at Great Malvern Station. The Hills are, compared to areas such as The Peak District or Brecon Beacons, a very small area and become very overcrowded on summer weekends - damaging their environment. Add visitors who come here specifically to do fast downhill mountain biking (legally on bridle paths or not on footpaths) to this mix and it becomes so deadly that some local people have actually stopped walking on the Hills for fear of an accident or being abused by cyclists. A very small number of business people and a few speculators profit from increasing tourism in Malvern. Most of the rest of us suffer for it. If it continues to expand it will probably "kill" most things about the place which makes living here worthwhile. BadgerMash
  • Score: 1

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree