Oh no you don't! New college name blocked by Government

Worcester College of Technology, in Deansway

Worcester College of Technology, in Deansway

First published in News
Last updated
Worcester News: Tom Edwards by , Political Reporter

A CONTROVERSIAL bid to change the name of Worcester College of Technology has been blocked by the Government – after being branded “misleading”.

The college merges with Bromsgrove’s North East Worcestershire College in August, and wanted to call the newly-formed institute “Worcestershire College”.

The two colleges had formally applied to the Government for the new joint name, but shortly afterwards one county MP announced he would be opposing the move.

Mid Worcestershire MP Sir Peter Luff had tried to stop it going ahead by suggesting it would jeopardise other county college’s futures and confuse potential students.

The Government has now told both colleges involved in the merger that the new name “should not wrongly suggest” regional pre-eminence, and has insisted they must go back to the drawing board.

Your Worcester News understands the technology college had not thought of any alternative options because it was so sure of approval, despite Mr Luff’s outrage.

A spokesman for the technology college said: “We have been informed of the decision and will be in consultation with the Department for Business, Innovation and Skills to find a suitable alternative.”

Mr Luff has called the decision “very pleasing” and said it was “outrageous” they attempted it in the first place.

The MP said he feared South Worcestershire and Pershore colleges were facing uncertain futures because of the now-ditched “aggressive” name.

“It’s a victory for common sense,” he said.

“I’m very pleased, it was clear to me this was outrageously wrong. I had made my representations to the Government but this is the first I’ve heard about it, it’s great news.”

The Government’s Department for Business, Innovation Skills said the name did not “meet their guidance”.

A spokesman said: “The request to change the name to Worcestershire College has been declined.

“Our guidance states that a corporation name should not be confusing or misleading. As such it should not wrongly suggest regional or national pre-eminence or imply that a college serves a wider or different area than is the case.”

The department has told both colleges it is “more than happy” to consider another name.

 

Comments (8)

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3:19pm Tue 10 Jun 14

Hwicce says...

Then just call it Central Worcestershire College.

This isn't difficult.
Then just call it Central Worcestershire College. This isn't difficult. Hwicce
  • Score: 4

3:20pm Tue 10 Jun 14

CJH says...

As I said last week - it'll still be 'the tech'... let's leave it at that shall we?
As I said last week - it'll still be 'the tech'... let's leave it at that shall we? CJH
  • Score: 12

8:12pm Tue 10 Jun 14

Browner42 says...

Warwickshire College isn't the only college in Warwickshire - one rule for one, one for another...
Warwickshire College isn't the only college in Warwickshire - one rule for one, one for another... Browner42
  • Score: 7

8:34pm Tue 10 Jun 14

DarrenM says...

Its a College in Worcestershire - how is that misleading?
I mean theres a Worcester University, surely that's more misleading?
Its a College in Worcestershire - how is that misleading? I mean theres a Worcester University, surely that's more misleading? DarrenM
  • Score: 2

12:43pm Wed 11 Jun 14

PDaniels75 says...

Just locally there is :

Gloucestershire College which isn't the only college in Gloucestershire,
Herefordshire College of Technology which isn't the only college in Herefordshire to delivery technology (the term 'technology' covers such a broad scope it would be virtually impossible to find a mainstream college that doesn't!)
Warwickshire College and they are not the only college in Warwickshire.

That is just in the surrounding counties...

Personally I would question the need to run all these College's separately. How much cheaper for the tax paying public would it be to bring these colleges together. In these times of austerity, common sense might actually be to bring them together at least regionally where they all share similar economic environments.
Just locally there is : Gloucestershire College which isn't the only college in Gloucestershire, Herefordshire College of Technology which isn't the only college in Herefordshire to delivery technology (the term 'technology' covers such a broad scope it would be virtually impossible to find a mainstream college that doesn't!) Warwickshire College and they are not the only college in Warwickshire. That is just in the surrounding counties... Personally I would question the need to run all these College's separately. How much cheaper for the tax paying public would it be to bring these colleges together. In these times of austerity, common sense might actually be to bring them together at least regionally where they all share similar economic environments. PDaniels75
  • Score: 3

8:12pm Wed 11 Jun 14

Andy_R says...

DarrenM wrote:
Its a College in Worcestershire - how is that misleading?
I mean theres a Worcester University, surely that's more misleading?
As the article explains, it's misleading because it implies it's the only, or the leading college in the whole of Worcestershire, which isn't true.

There's nothing misleading about Worcester University, that name implies it's the only (or the leading) university in Worcester, which is entirely true.
[quote][p][bold]DarrenM[/bold] wrote: Its a College in Worcestershire - how is that misleading? I mean theres a Worcester University, surely that's more misleading?[/p][/quote]As the article explains, it's misleading because it implies it's the only, or the leading college in the whole of Worcestershire, which isn't true. There's nothing misleading about Worcester University, that name implies it's the only (or the leading) university in Worcester, which is entirely true. Andy_R
  • Score: 2

1:15am Thu 12 Jun 14

Andy_R says...

Browner42 wrote:
Warwickshire College isn't the only college in Warwickshire - one rule for one, one for another...
No, as the article explains, regional names are fine for preminent institutions in their regions. Warwickshire College is huge, it's not just the biggest in Warwickshire, it's one of the biggest in the country, so it's fine for it to have a name that implies it's the biggest in that region. Worcester Tech isn't the biggest college in Worcestershire, so it can't have a name that implies it is - it's the same rule for both of them.
[quote][p][bold]Browner42[/bold] wrote: Warwickshire College isn't the only college in Warwickshire - one rule for one, one for another...[/p][/quote]No, as the article explains, regional names are fine for preminent institutions in their regions. Warwickshire College is huge, it's not just the biggest in Warwickshire, it's one of the biggest in the country, so it's fine for it to have a name that implies it's the biggest in that region. Worcester Tech isn't the biggest college in Worcestershire, so it can't have a name that implies it is - it's the same rule for both of them. Andy_R
  • Score: 2

9:12am Wed 18 Jun 14

Fleur_D says...

Andy_R wrote:
Browner42 wrote:
Warwickshire College isn't the only college in Warwickshire - one rule for one, one for another...
No, as the article explains, regional names are fine for preminent institutions in their regions. Warwickshire College is huge, it's not just the biggest in Warwickshire, it's one of the biggest in the country, so it's fine for it to have a name that implies it's the biggest in that region. Worcester Tech isn't the biggest college in Worcestershire, so it can't have a name that implies it is - it's the same rule for both of them.
Correct me if I'm wrong, but following the merger between Worcester Tech AND NEW College, won't it actually be the biggest college in Worcestershire..?

Does seem a bit strange, there are so many other colleges throughout the UK with county names, but co-exist with other colleges in the same areas. It sounds like a personal favour or gripe to me.
[quote][p][bold]Andy_R[/bold] wrote: [quote][p][bold]Browner42[/bold] wrote: Warwickshire College isn't the only college in Warwickshire - one rule for one, one for another...[/p][/quote]No, as the article explains, regional names are fine for preminent institutions in their regions. Warwickshire College is huge, it's not just the biggest in Warwickshire, it's one of the biggest in the country, so it's fine for it to have a name that implies it's the biggest in that region. Worcester Tech isn't the biggest college in Worcestershire, so it can't have a name that implies it is - it's the same rule for both of them.[/p][/quote]Correct me if I'm wrong, but following the merger between Worcester Tech AND NEW College, won't it actually be the biggest college in Worcestershire..? Does seem a bit strange, there are so many other colleges throughout the UK with county names, but co-exist with other colleges in the same areas. It sounds like a personal favour or gripe to me. Fleur_D
  • Score: 0

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