RUGBY legend Phil Vickery has teamed up with the Midlands Air Ambulance Charity has teamed up to help raise further funds for the life saving emergency pre-hospital service by offering a selection of branded high quality leisurewear to the public.

His clothing line, Raging Bull Sportswear, will help the charity take the bull by the horns and raise even more money for the service they provide.

And the aircrew will be getting involved even donning Raging Bull Sportswear as part of their new uniform under their flight suits.

Jason Levy, fundraising and marketing director for Midlands Air Ambulance Charity, said: "Ever since our initial meeting with Phil Vickery and the team at Raging Bull Sportswear it was immediately apparent that there is terrific synergy between our two organisations.

"Raging Bull Sportswear is a rugby heritage clothing brand and on average we airlift people with sporting injuries every three days, a great proportion of which relate to rugby accidents."

In addition to the Raging Bull Sportswear clothing range, which includes a variety of men’s and women’s polo shirts, fleeces, hoodies, hats and jackets, Phil Vickery has joined Midlands Air Ambulance Charity as a celebrity ambassador, helping to promote the work of the service and it’s charitable status.

The rugby legend said: "I am thrilled to be working with Midlands Air Ambulance Charity, both with the clothing partnership and personally as an ambassador. Throughout my career I have been acutely aware of the potentially life-threatening injuries that can take place on the pitch, so I am keen to help raise awareness of this incredibly vital emergency service."

To buy the clothing visit from Saturday, September 6 and to support the charity with a donation call 0800 8402040.