A NEW political party has launched in Worcester - in a bid to rally more people to support quitting the EU.

A well-known former UKIP activist who has tried to get elected onto Worcester City Council has launched the 'Working Families Party' (WFP) to help the Brexit cause.

It comes after Prime Minister David Cameron admitted he wanted more people to launch "patriotic" fringe campaigns to stay inside the union.

WFP leader Lawson Cartwright says he wants his new creation to play a central part in backing the 'out' campaign, which ironically aligns it with UKIP.

Mr Lawson told your Worcester News he was fed up with the increasing amounts of politicians, including five out of six county MPs, siding with the 'in' camp.

Last week it emerged that the vice-chancellor at the University of Worcester, Professor David Green, has joined them too - saying a departure would damage research and hamper students.

Mr Cartwright claims he has his own series of "facts" he will be pushing across the city between now and June.

He also says the 'out' campaign must make effort to focus on young voters.

"Students, and anyone else need to be told the facts so they can make up their own minds," he said.

"If we leave the EU immigration will fall and wages will rise.

"If we vote to stay in the UK then students and other young people need to know they will face greater competition for jobs and housing.

"They need to be aware that school places for their children will be limited, that the National Health Service is in danger of collapsing and that a state pension may not be available in the future."

Mr Cartwright, of Wood Terrace, Worcester, has stood as a UKIP council candidate in the Cathedral ward and in Warndon Parish North.

Meanwhile, elsewhere in Worcestershire Evesham Labour Party has launched its own 'in' campaign, saying it is concerned so many people in the town seem confused about how to vote.

The branch says it has a "strong impression" that many residents are perplexed by the implications after a series of canvassing sessions.

Spokesman Caroline Bagshaw said: "The local Labour Party is continuing to try and unravel fact from fiction.

The EU deal is far from perfect, but leaving will certainly reduce our influence both within Europe and outside."

Branch secretary, David Haslam added: "To leave at this point in time would surely send the wrong message that we don't really want to be in Europe at all."

Mr Cameron says his efforts are about "turning patriotism into action" by siding with staying inside a reformed union.