A WORCESTERSHIRE marketing agency has been chosen to deliver a national PR campaign for one of the UK’s largest walking and outdoor leisure holiday providers.
Gough Bailey Wright of Bromsgrove has won the contract with HF Holidays and will promote the operator’s existing UK holiday and overseas packages, as well as supporting new property and destination launches.
Sue Bailey, managing director of GBW, said: “Our leisure and tourism portfolio is strong and we are very proud of the awards we have secured for our creative campaigns in this sector. The PR team developed an exciting and creative pitch and we are looking forward to implementing these ideas with HF Holidays."
Laura Sims, head of sales and marketing at HF Holidays, added: "We were looking for really original, innovative and creative ideas to get our brand talked about. Gough Bailey Wright brought an exciting, fresh campaign to the table and we didn’t hesitate about making them our partner of choice, we can’t wait to get started.”
The intensive campaign will run alongside an image re-brand for HF Holidays as it targets new audiences and raises its profile.
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