MARKETING agency Market Link has recruited two new members of staff to its team in St. George's Square, Worcester.

Rachael Everton has taken on the role of marketing executive and Trish Kennedy has joined as an online executive.

Ms Everton is well-known face in the local community, having run and managed a number of pubs and restaurants in Worcestershire with her family, before becoming sales and marketing manager at four star hotel The Worcester Whitehouse. She is now responsible for Market Link’s new business development, as well as external communications. Ms Everton will attend networking events and exhibitions on behalf of the company and contribute to marketing plans and strategies.

Miss Kennedy will working alongside Ms Everton to manage the presence of Market Link and its clients on social media channels and forums. She will also devise strategies to improve search engine optimisation activity, aiming to push organisations to the top of online search rankings. Miss Kennedy previously worked in a similar role for a marketing company based in Birmingham.

Steve Hynds, director at Market Link said: “There’s a great synergy between the skills Rachael’s mastered in the hospitality trade and our needs here at Market Link. It’s all about building lasting relationships and exceeding expectations and Rachael has brought some new and transferable ideas to the agency, which perfectly complement the talents of our existing team. We welcome both Rachael and Trish to the team at Market Link, which is now 18-strong. They’ve both got off to a flying start and we hope they will have long and successful careers with us.”

Established in 1981, Market Link is a full service agency offering advertising, design, direct marketing, sales promotion, social media and public relations services. Operating across a wide variety of industries, the team has specialist expertise in the automotive, heating and plumbing, medical, conference and housing sectors.