MALVERN'S Bronte Porcelain is about to launch a global sales drive as it creates a series of product lines for export.

The company on Merebrook Business Park has recruited many of the experts from the now-defunct Royal Worcester factory in Worcester and is developing a range of high-end products to carry the Chamberlain & Co brand for unveiling at a premier international trade fair, in Paris, in September.

The brand is named after one of the original Worcester porcelain companies founded by Robert Chamberlain. The pieces take hundreds of hours to produce and the signature pieces in the collection retail for up to £35,000 each.

On a tour of the factory in Hanley Road, West Worcestershire MP Harriett Baldwin said: "It is great to see Bronte Porcelain taking on some of the local skilled craftspeople to ensure that the tradition for making fine china products is kept in the county. I have offered my help as the team take on the challenge of identifying international sales opportunities. The company has made some exquisite pieces and I hope that they will be able to continue the county’s tradition for excellence in this field."

Bronte Porcelain chairman Colin Kinnear added: “We are committed to producing the best of British luxury fine bone china, ensuring that world class ceramic manufacture continues in Worcestershire and providing opportunity for the traditional skills of the region to flourish into the future. We are delighted to have had the opportunity to discuss our plans with Harriett and to receive her support”.