A LANGUAGE service based in Worcester was chosen to supply expertise to a major motoring convention in Turkey.

World leading motor corporation Toyota selected AA Global Language Services of Blockhouse Close to bring together delegates at its annual European quality convention in Istanbul. Top executives from Toyota’s head office in Tokyo as well as senior management from Toyota plants across Europe attended the event and were joined by more than 200 delegates from the group’s European network for a showcase of the latest improvements in quality.

AA Global, which operates from offices in Worcester and Hull, was recruited to provide simultaneous translation and interpreting services in seven different languages and ensure effective communication inside and outside the conference hall.

Kirk Akdemir, chief executive of AA Global, said: "We provided specialist interpreters because it is important that they are familiar with the subject matter as well as the required languages and we also provided the appropriate interpreting equipment for the venue. Because everyone was working and living on the site we also had to provide services to help Toyota organise the social activities, so it was a great challenge but we were well equipped with our local knowledge and our experience in dealing with different business cultures.

“Toyota have already indicated they would like us to be in charge of organising the next year's event which is good news in any language!”