Worcestershire is home to a thriving business community comprising an impressive array of businesses of all shapes and sizes and from a wide variety of industries.

Firms in the county are being given the opportunity to excel further as Business Link West Mercia launches its new free business service - business performance diagnostic.

Businesses with between 10 and 250 employees can have a professional two-day performance diagnostic, with a qualified business adviser, all completely free.

The diagnostic, which includes two fully-funded days with an adviser, focuses on critical issues to ensure business success. The diagnostic is totally free and tailored specifically towards the individual business and its needs. Such a visit would normally cost anything up to £2,000.

"The business performance diagnostic aims to make businesses more competitive and more profitable," said Rajinder Biran, head of client services for Business Link West Mercia.

"Businesses taking part can benefit from the production of a forward-thinking action plan as well as information and advice on routes to funding and support, and they can come away with ideas on how to improve their bottom line.

"The free business performance diagnostic is right at the fingertips of Worcester-shire companies and can turn them into a member of the business elite.

"All the business needs is to believe in itself!"

To request a free business performance diagnostic call 0800 104010 and speak to a Business Link West Mercia client account manager.