MCDONALD’S in Malvern has gone hi-tech.

The fast food outlet in Roman Way will now feature new self-service kiosks, digital menu boards and tablet computers. The transformation follows local franchisee Philip Kempe’s investment in improving the experience for local customers. These major developments will provide the foundations for current and future changes to the McDonald’s menu and service experience and many of the new features from Malvern will be appearing in other McDonald’s restaurants across the UK.

Mr Kempe said: "Technology has a huge role to play in all walks of life, including our customers’ eating out experience, so the new tech we’ve introduced recognises the way people live their lives today. The response to the changes from my team has been very positive and they are enjoying the new ways of working. To ensure we continue to create an outstanding customer experience, I am also continuing to invest in my people through our industry-leading training programmes and career opportunities.”

The big changes focus on providing customers with more choice as to how they order and pay, adapting how the food is prepared and served and offering new technological features to create an environment that is even more welcoming and enjoyable. State of the art, self-order kiosks will give customers the option of a brand new experience when choosing and ordering their food. They will be able to browse the entire menu and check out the nutritional information of each meal at the same time. Once customers have completed their order, they pay by card or contactless, and then go straight to a designated area of the counter to pick up their order. In the kitchens, new lay-outs and increased technology means McDonald’s products will be made specially to order for customers, with every burger and wrap being freshly prepared.