RAGING Bull” Phil Vickery is to launch his new rugby-inspired range of clothing brand in House of Fraser in Worcester.

Vickery, who was nicknamed the Raging Bull by England rugby coach Sir Clive Woodward, started the clothing company in 2003 after deciding the name was perfect for a clothing range.

Raging Bull has really taken off with celebrities from the world of sport and entertainment spotted wearing the label.

The new collection includes the brand’s signature pieces of T-shirts and hoodies featuring the trademark bull logo and references to the game of rugby.

Other pieces bear the number three – after Vickery’s playing position.

Colours for the spring collection range from pinks and lemons through to classic favourites such as navy, marl grey and burgundy.

House of Fraser in CrownGate Shopping Centre will also be stocking the brand’s best-selling gilet in a vivid cobalt blue as well as the ever popular navy.

Vickery said: “It is an absolute pleasure for me to see Raging Bull being launched in Worcester and I am very proud that such a prestigious department store as House of Fraser are launching my brand in the city.

“I will be coming to visit Worcester myself to officially declare the department next Thursday so hopefully plenty of people will come down and I will get to meet lots of customers.”

Aside from owning the successful clothing brand, Vickery has an impressive list of achievements including being a rugby world cup winner, playing for the British and Irish Lions, captaining England, being made an MBE and becoming Celebrity Masterchef champion, to name just a few.

However, he says the clothing brand is at the front of his mind at the moment and is growing rapidly.

Vickery will be visiting Worcester to officially launch the range in House of Fraser and meet and greet customers and staff on Thursday at 12.30pm, where he will also be signing autographs and posing for photographs.