We don’t want our city to be like Times Square

Worcester News: ROW: The proposed advertising screen has sparked debate. ROW: The proposed advertising screen has sparked debate.

A 13-foot high LED advertising screen could be placed on a building in an historic part of Worcester – with furious critics saying it would look like “a corner of Times Square”.

A private group of investors want to place the screen on Trinity House in St Nicholas Street, which would be seen as far away as City Walls Road, Lowesmoor and San-some Walk.

The controversial project has angered community leaders after council chiefs rejected it, only for an appeal to be lodged. Worcestershire Coun-ty Council owns Trinity House and is set to receive weekly rental payments from the investors if an appeal is upheld.

The city council is adamant the idea should not go ahead because the building sits in a conservation area. The idea has been labelled “a waste of public money” and “totally wrong” for the character of the city.

Councillor Lynn Denham, who represents the city centre, said: “This would make that part of Worcester look like a corner of Times Square. It’s totally wrong and not at all sympathetic to the area. The appeal is a total waste of public money; both councils have spent time on this already.”

Craig Jones, from a company called Ad-Vantage Digital, says he has a team of people ready to plough cash into the idea. I’ve got investors on board but things haven’t gone to plan so far, despite telling the city council we’re happy to put their free advertising there,” he said.

“It’s in a good location and we want local businesses to advertise at cheap rates, as well as any organisations who want to give the community information.”

He also hopes to offer adverts to charities and other public bodies such as the NHS and police, which unlike businesses would get slots for free.

The screen would be more than nine feet wide and has also been heavily criticised by Worcester Conservation Committee, which said it “strongly objects” to it.

The appeal has bemused the city council, which says it is confident an independent inspector will agree with the refusal. Alan Cole-man, senior planning officer, said: “It’s not befitting of a conservation area.”

Trinity House’s ground floor is leased to Worcester Home Furnishings, but the rest of the floors are empty.

Comments (9)

Please log in to enable comment sorting

4:41pm Wed 14 Nov 12

CJH says...

The last thing we want is something which draws attention to one of the ugliest and most run-down buildings in Worcester. It looks even worse now there is a shiny new development opposite. It has no architectural or historic value whatsoever. Someone find me a sledgehammer...
The last thing we want is something which draws attention to one of the ugliest and most run-down buildings in Worcester. It looks even worse now there is a shiny new development opposite. It has no architectural or historic value whatsoever. Someone find me a sledgehammer... CJH
  • Score: 0

4:43pm Wed 14 Nov 12

leejackson345 says...

a conservation area? look at the state of the building its going to be situated on. Its disgusting.
This ad board would at least take the eye away from how awfully decorated the building is.

Obviously, the woman quoted as saying it would look like times square, has never been to times square!
a conservation area? look at the state of the building its going to be situated on. Its disgusting. This ad board would at least take the eye away from how awfully decorated the building is. Obviously, the woman quoted as saying it would look like times square, has never been to times square! leejackson345
  • Score: 0

4:56pm Wed 14 Nov 12

MJI says...

What a waste of electric
What a waste of electric MJI
  • Score: 0

5:03pm Wed 14 Nov 12

Endconreignforever says...

Hahahaha. Times Square!How can they compare such an amazing part of a city such as Times Sq,NY to that of the corner of City Walls rd, Wor. How ridiculous!

leejackson345 is right, "look at the state of the building its going to be situated on. Its disgusting".

Why don't they put forward that if the guys at Ad-Advantage Digital do up the outside of the current building and then put up a Digital billboard as opposed to the ulgy paper one near Shrub Hill station this might serve the community better and the environment

I don't see how this can ruin an already ruined part of the city. Maybe it's time to move into 21st century. I say go for it..and maybe knock down that ugly building outside Shrub Hill (Elgar House) while your at it!
Hahahaha. Times Square!How can they compare such an amazing part of a city such as Times Sq,NY to that of the corner of City Walls rd, Wor. How ridiculous! leejackson345 is right, "look at the state of the building its going to be situated on. Its disgusting". Why don't they put forward that if the guys at Ad-Advantage Digital do up the outside of the current building and then put up a Digital billboard as opposed to the ulgy paper one near Shrub Hill station this might serve the community better and the environment I don't see how this can ruin an already ruined part of the city. Maybe it's time to move into 21st century. I say go for it..and maybe knock down that ugly building outside Shrub Hill (Elgar House) while your at it! Endconreignforever
  • Score: 0

5:39pm Wed 14 Nov 12

Doogie 46 says...

Not sure what exactly has been conserved in that area - most of what was worth conserving was destroyed in the architectural vandalism of the 1960`s.
Although a case could be made for "conserving" that building as lesson on how not to build in the future.
Not sure what exactly has been conserved in that area - most of what was worth conserving was destroyed in the architectural vandalism of the 1960`s. Although a case could be made for "conserving" that building as lesson on how not to build in the future. Doogie 46
  • Score: 0

10:57am Thu 15 Nov 12

oldwusterboy says...

Why not put signs all over the ugly building, something to rival Piccadilly Circus maybe ?
Why not put signs all over the ugly building, something to rival Piccadilly Circus maybe ? oldwusterboy
  • Score: 0

3:54pm Thu 15 Nov 12

notjustageek_nick@hotmail.com says...

At least this would be making use of a building with no merit to the conservation area, and in my opinion improve its appearance especially if they did give the building a repaint at the same time.. Or maybe they should just clad it in gold to get it past the planners?
At least this would be making use of a building with no merit to the conservation area, and in my opinion improve its appearance especially if they did give the building a repaint at the same time.. Or maybe they should just clad it in gold to get it past the planners? notjustageek_nick@hotmail.com
  • Score: 0

3:33pm Fri 16 Nov 12

martin.mccahill says...

I feel this would be a great investment for Worcester itself

Firstly, I agree with the comments above. The building is run down and even if the ad sign did not go up, it still needs some "TLC" to bring it up to the buildings that surround this particular wall. But you would spend more money in rebuilding/fixing the wall than putting this man advertisement screen up. Makes sense right?

When this Digital Advertisement screen is up and running, it will be available for all businesses including local ones. Why not talk to the guy behind this project to help push Worcester as a city and the local trades. Worcester as a whole has a vibrant local trade and city is well recognised. Why not advertise it! There still people who come from local surrounding areas who don't know what Worcester has to offer. This showcasing this will inform and also show how proud we are in Worcester.

Recently there have been many discussions over local traders/ businesses using vans to promote their business by parking anywhere with their sign on the back of it. I know people have not been happy with this so why not use this guys idea to clamp down on the illegal parking/promoting? again just makes sense...

I know local people (especially people who have been living in the city for a while) will want to keep the heritage of the city and it's history intact. But we are in the 21st Century, things have to move on. This will not bring down what Worcester represents, more that we are keeping up with the times and as said before pushing Worcester and it's local businesses.
I feel this would be a great investment for Worcester itself Firstly, I agree with the comments above. The building is run down and even if the ad sign did not go up, it still needs some "TLC" to bring it up to the buildings that surround this particular wall. But you would spend more money in rebuilding/fixing the wall than putting this man advertisement screen up. Makes sense right? When this Digital Advertisement screen is up and running, it will be available for all businesses including local ones. Why not talk to the guy behind this project to help push Worcester as a city and the local trades. Worcester as a whole has a vibrant local trade and city is well recognised. Why not advertise it! There still people who come from local surrounding areas who don't know what Worcester has to offer. This showcasing this will inform and also show how proud we are in Worcester. Recently there have been many discussions over local traders/ businesses using vans to promote their business by parking anywhere with their sign on the back of it. I know people have not been happy with this so why not use this guys idea to clamp down on the illegal parking/promoting? again just makes sense... I know local people (especially people who have been living in the city for a while) will want to keep the heritage of the city and it's history intact. But we are in the 21st Century, things have to move on. This will not bring down what Worcester represents, more that we are keeping up with the times and as said before pushing Worcester and it's local businesses. martin.mccahill
  • Score: 0

3:42pm Fri 16 Nov 12

CJH says...

It will look like a pimple on the backside of Worcester...
It will look like a pimple on the backside of Worcester... CJH
  • Score: 0

Comments are closed on this article.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree