Councils unite in bid to boost Worcester tourism

Worcester News: Tourism in Worcester is set to get a boost Tourism in Worcester is set to get a boost

TOURISM is going to be boosted in Worcester – with two councils teaming up to make greater investment into promoting the city.

Worcester City Council’s Labour leadership has crossed the political divide with the Conservatives at County Hall by agreeing a new partnership deal on schools, jobs, transport, the economy and tourism.

Under the agreement, known as the concordat, both councils will pool resources and effort into promoting Worcester as the heart of Worcestershire.

It follows a previous mutual deal to work together 10 years ago, which was agreed to by the city council’s old Conservative administration.

The concordat will focus on: 

􀁥 Working together to make Worcester’s further and higher education provision “world class”.

􀁥 Sending more business leaders into schools to talk to children.

􀁥 Make sure the number of apprenticeship opportunities increase year-on-year.

􀁥 Joint working on eventually dualling the entire A4440 Southern Link Road and lobbying the Government to finally help fund Worcestershire Parkway, at Norton.

􀁥 New signage in Worcester to promote places of interest to tourists, more investment into the tourism information centre and joint working on museum provision.

Every year the deal will be reviewed to see if the targets are being met and consider how it can be improved.

Councillor Adrian Gregson, city council leader, said: “In some ways the close working has always been there, but this reaffirms our commitments to it.

“This aims to focus on the city as Worcestershire’s county town, better identify what the issues and priorities are, and actually do things about them.

“We all agree what the problems are and where we want Worcester to be, and if this city can boost its economy it will have a knock-on effect for Worcestershire as a whole.”

Councillor Adrian Hardman, leader of the county council, said: “There are lots of areas where the Labour-run city council and ourselves agree, and we want to work on it closely.

“In many ways it refreshes where both councils stand and reinforces our efforts to work together on key issues like the city centre and Southern Link Road.”

The county council has already drawn up plans for part dualling the A4440 link by 2018, costing £38 million.

But the Carrington Bridge stretch of the route will not be dualled until suitable funding can be found.

Comments (12)

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5:35pm Tue 14 Jan 14

knick-knack says...

No mention of completing the ring road!

What is it with the Lib/Lab/Con parties that they will not come out and support the northern link and completion of a ring road?

An expanded southern link is mentioned, but that will not solve Worcester's terrible traffic problems.

I hope that electors will note that none of theseestablished political parties is willing to give us what the majority of voters want. The Bevere/Claines mafia wins yet again against the other 95% of Worcester voters!
No mention of completing the ring road! What is it with the Lib/Lab/Con parties that they will not come out and support the northern link and completion of a ring road? An expanded southern link is mentioned, but that will not solve Worcester's terrible traffic problems. I hope that electors will note that none of theseestablished political parties is willing to give us what the majority of voters want. The Bevere/Claines mafia wins yet again against the other 95% of Worcester voters! knick-knack

6:27pm Tue 14 Jan 14

Leesss says...

As well as new signs for tourists in the city, how about the Worcester City signs as you enter Worcester. Every other city has visible signs with all their twin towns shown. Even the villages round Worcestershire have clear signs.
Yes, it will be expensive to replace the existing ones but what message do the old signs give out now?
As well as new signs for tourists in the city, how about the Worcester City signs as you enter Worcester. Every other city has visible signs with all their twin towns shown. Even the villages round Worcestershire have clear signs. Yes, it will be expensive to replace the existing ones but what message do the old signs give out now? Leesss

6:57pm Tue 14 Jan 14

DarrenM says...

They write a tourism brochure to go with this new push : -

"Come to Worcester, while you're sat relaxing in our world renowned city centre congestion why not marvel our underused bus and cycle lanes. Negotiate our majestic speed cameras but ensure you've plenty of change for our extortionate car parking charges once you arrive.
Then wonder round our many semi-occupied shopping centres taking in our wide variety of coffee and charity shops, taking in the European style street drinking (*Tennants Extra available separately).

Listen to the unique mating call of the local wildlife as they screech "Big issue" or "Spare Any Change Mate". In the Evening why not round of your visit sampling Worcesters Famous City Centre Night Life with its friendly greeting of "What you looking at". If you're lucky some of the locals may even put on a show but don't get too close, or you could end up in A+E as well
They write a tourism brochure to go with this new push : - "Come to Worcester, while you're sat relaxing in our world renowned city centre congestion why not marvel our underused bus and cycle lanes. Negotiate our majestic speed cameras but ensure you've plenty of change for our extortionate car parking charges once you arrive. Then wonder round our many semi-occupied shopping centres taking in our wide variety of coffee and charity shops, taking in the European style street drinking (*Tennants Extra available separately). Listen to the unique mating call of the local wildlife as they screech "Big issue" or "Spare Any Change Mate". In the Evening why not round of your visit sampling Worcesters Famous City Centre Night Life with its friendly greeting of "What you looking at". If you're lucky some of the locals may even put on a show but don't get too close, or you could end up in A+E as well DarrenM

10:26pm Tue 14 Jan 14

i-cycle says...

DarrenM wrote:
They write a tourism brochure to go with this new push : -

"Come to Worcester, while you're sat relaxing in our world renowned city centre congestion why not marvel our underused bus and cycle lanes. Negotiate our majestic speed cameras but ensure you've plenty of change for our extortionate car parking charges once you arrive.
Then wonder round our many semi-occupied shopping centres taking in our wide variety of coffee and charity shops, taking in the European style street drinking (*Tennants Extra available separately).

Listen to the unique mating call of the local wildlife as they screech "Big issue" or "Spare Any Change Mate". In the Evening why not round of your visit sampling Worcesters Famous City Centre Night Life with its friendly greeting of "What you looking at". If you're lucky some of the locals may even put on a show but don't get too close, or you could end up in A+E as well
Hi Darren

You need to get out more!

Worcester is a great place to live, work and visit. True its potential isn't fully exploited, but it has lots more potential. Just reason to encourage the City ad County Councils to do more to encourage tourism as this will also improve things for local people as well.

Perhaps time to experience it on foot or by bike? NO congestion, no worry about speed cameras, no expensive car parks, meet and communicate with lots more people as you healthily travel around the City, discover the rich variety of smaller shops as you walk or cycle by.
[quote][p][bold]DarrenM[/bold] wrote: They write a tourism brochure to go with this new push : - "Come to Worcester, while you're sat relaxing in our world renowned city centre congestion why not marvel our underused bus and cycle lanes. Negotiate our majestic speed cameras but ensure you've plenty of change for our extortionate car parking charges once you arrive. Then wonder round our many semi-occupied shopping centres taking in our wide variety of coffee and charity shops, taking in the European style street drinking (*Tennants Extra available separately). Listen to the unique mating call of the local wildlife as they screech "Big issue" or "Spare Any Change Mate". In the Evening why not round of your visit sampling Worcesters Famous City Centre Night Life with its friendly greeting of "What you looking at". If you're lucky some of the locals may even put on a show but don't get too close, or you could end up in A+E as well[/p][/quote]Hi Darren You need to get out more! Worcester is a great place to live, work and visit. True its potential isn't fully exploited, but it has lots more potential. Just reason to encourage the City ad County Councils to do more to encourage tourism as this will also improve things for local people as well. Perhaps time to experience it on foot or by bike? NO congestion, no worry about speed cameras, no expensive car parks, meet and communicate with lots more people as you healthily travel around the City, discover the rich variety of smaller shops as you walk or cycle by. i-cycle

10:32pm Tue 14 Jan 14

i-cycle says...

knick-knack wrote:
No mention of completing the ring road!

What is it with the Lib/Lab/Con parties that they will not come out and support the northern link and completion of a ring road?

An expanded southern link is mentioned, but that will not solve Worcester's terrible traffic problems.

I hope that electors will note that none of theseestablished political parties is willing to give us what the majority of voters want. The Bevere/Claines mafia wins yet again against the other 95% of Worcester voters!
I'm sure all WN readers are riveted to hear when 95% of Worcester voters voted for a northern link, what the local UKIP policy actually is and how they will find the missing millions to fund it and especially when there'll be no cheap foreign labour to build it.
[quote][p][bold]knick-knack[/bold] wrote: No mention of completing the ring road! What is it with the Lib/Lab/Con parties that they will not come out and support the northern link and completion of a ring road? An expanded southern link is mentioned, but that will not solve Worcester's terrible traffic problems. I hope that electors will note that none of theseestablished political parties is willing to give us what the majority of voters want. The Bevere/Claines mafia wins yet again against the other 95% of Worcester voters![/p][/quote]I'm sure all WN readers are riveted to hear when 95% of Worcester voters voted for a northern link, what the local UKIP policy actually is and how they will find the missing millions to fund it and especially when there'll be no cheap foreign labour to build it. i-cycle

8:36am Wed 15 Jan 14

Hwicce says...

Leesss wrote:
As well as new signs for tourists in the city, how about the Worcester City signs as you enter Worcester. Every other city has visible signs with all their twin towns shown. Even the villages round Worcestershire have clear signs.
Yes, it will be expensive to replace the existing ones but what message do the old signs give out now?
There used to be some very nice triangular stone marker blocks on the City boundary but they got removed a number of years ago and replaced by the tacky lollipop signs. I've no idea why, probably just the Council wanting to spend all the excess money they seemed to have.

There are still a couple of these blocks in situ (won't say where as some twit from the Council will remove them) but there's little point in wasting more money replacing the lollipop signs that, though not very pretty, do at least serve their function.

As for encourageing tourists, then get a decent "Cival War trail" set up that covers all the sites from Fort Royal, to the Race Course, and Powick Church with all the places in between (Commandary, Cathedral Tower, King Charles House, Powick Hams/Bridge etc). There is a small version around but not a decent all encompassing one with information boards and maps at all the sites of interest.
[quote][p][bold]Leesss[/bold] wrote: As well as new signs for tourists in the city, how about the Worcester City signs as you enter Worcester. Every other city has visible signs with all their twin towns shown. Even the villages round Worcestershire have clear signs. Yes, it will be expensive to replace the existing ones but what message do the old signs give out now?[/p][/quote]There used to be some very nice triangular stone marker blocks on the City boundary but they got removed a number of years ago and replaced by the tacky lollipop signs. I've no idea why, probably just the Council wanting to spend all the excess money they seemed to have. There are still a couple of these blocks in situ (won't say where as some twit from the Council will remove them) but there's little point in wasting more money replacing the lollipop signs that, though not very pretty, do at least serve their function. As for encourageing tourists, then get a decent "Cival War trail" set up that covers all the sites from Fort Royal, to the Race Course, and Powick Church with all the places in between (Commandary, Cathedral Tower, King Charles House, Powick Hams/Bridge etc). There is a small version around but not a decent all encompassing one with information boards and maps at all the sites of interest. Hwicce

9:52am Wed 15 Jan 14

i-cycle says...

Hwicce wrote:
Leesss wrote:
As well as new signs for tourists in the city, how about the Worcester City signs as you enter Worcester. Every other city has visible signs with all their twin towns shown. Even the villages round Worcestershire have clear signs.
Yes, it will be expensive to replace the existing ones but what message do the old signs give out now?
There used to be some very nice triangular stone marker blocks on the City boundary but they got removed a number of years ago and replaced by the tacky lollipop signs. I've no idea why, probably just the Council wanting to spend all the excess money they seemed to have.

There are still a couple of these blocks in situ (won't say where as some twit from the Council will remove them) but there's little point in wasting more money replacing the lollipop signs that, though not very pretty, do at least serve their function.

As for encourageing tourists, then get a decent "Cival War trail" set up that covers all the sites from Fort Royal, to the Race Course, and Powick Church with all the places in between (Commandary, Cathedral Tower, King Charles House, Powick Hams/Bridge etc). There is a small version around but not a decent all encompassing one with information boards and maps at all the sites of interest.
Excellent idea. A cycle trail based on the Civil War would also enable all the main sites to be visited.
[quote][p][bold]Hwicce[/bold] wrote: [quote][p][bold]Leesss[/bold] wrote: As well as new signs for tourists in the city, how about the Worcester City signs as you enter Worcester. Every other city has visible signs with all their twin towns shown. Even the villages round Worcestershire have clear signs. Yes, it will be expensive to replace the existing ones but what message do the old signs give out now?[/p][/quote]There used to be some very nice triangular stone marker blocks on the City boundary but they got removed a number of years ago and replaced by the tacky lollipop signs. I've no idea why, probably just the Council wanting to spend all the excess money they seemed to have. There are still a couple of these blocks in situ (won't say where as some twit from the Council will remove them) but there's little point in wasting more money replacing the lollipop signs that, though not very pretty, do at least serve their function. As for encourageing tourists, then get a decent "Cival War trail" set up that covers all the sites from Fort Royal, to the Race Course, and Powick Church with all the places in between (Commandary, Cathedral Tower, King Charles House, Powick Hams/Bridge etc). There is a small version around but not a decent all encompassing one with information boards and maps at all the sites of interest.[/p][/quote]Excellent idea. A cycle trail based on the Civil War would also enable all the main sites to be visited. i-cycle

1:39pm Wed 15 Jan 14

Hwicce says...

i-cycle wrote:
Hwicce wrote:
Leesss wrote:
As well as new signs for tourists in the city, how about the Worcester City signs as you enter Worcester. Every other city has visible signs with all their twin towns shown. Even the villages round Worcestershire have clear signs.
Yes, it will be expensive to replace the existing ones but what message do the old signs give out now?
There used to be some very nice triangular stone marker blocks on the City boundary but they got removed a number of years ago and replaced by the tacky lollipop signs. I've no idea why, probably just the Council wanting to spend all the excess money they seemed to have.

There are still a couple of these blocks in situ (won't say where as some twit from the Council will remove them) but there's little point in wasting more money replacing the lollipop signs that, though not very pretty, do at least serve their function.

As for encourageing tourists, then get a decent "Cival War trail" set up that covers all the sites from Fort Royal, to the Race Course, and Powick Church with all the places in between (Commandary, Cathedral Tower, King Charles House, Powick Hams/Bridge etc). There is a small version around but not a decent all encompassing one with information boards and maps at all the sites of interest.
Excellent idea. A cycle trail based on the Civil War would also enable all the main sites to be visited.
It would be ideal for a cycle trail though should be walkable as well for the keen people.

Might need a bike rack at the Cathedral though as getting a bike up the stairs to the top of the tower would be a bit tricky :-)
[quote][p][bold]i-cycle[/bold] wrote: [quote][p][bold]Hwicce[/bold] wrote: [quote][p][bold]Leesss[/bold] wrote: As well as new signs for tourists in the city, how about the Worcester City signs as you enter Worcester. Every other city has visible signs with all their twin towns shown. Even the villages round Worcestershire have clear signs. Yes, it will be expensive to replace the existing ones but what message do the old signs give out now?[/p][/quote]There used to be some very nice triangular stone marker blocks on the City boundary but they got removed a number of years ago and replaced by the tacky lollipop signs. I've no idea why, probably just the Council wanting to spend all the excess money they seemed to have. There are still a couple of these blocks in situ (won't say where as some twit from the Council will remove them) but there's little point in wasting more money replacing the lollipop signs that, though not very pretty, do at least serve their function. As for encourageing tourists, then get a decent "Cival War trail" set up that covers all the sites from Fort Royal, to the Race Course, and Powick Church with all the places in between (Commandary, Cathedral Tower, King Charles House, Powick Hams/Bridge etc). There is a small version around but not a decent all encompassing one with information boards and maps at all the sites of interest.[/p][/quote]Excellent idea. A cycle trail based on the Civil War would also enable all the main sites to be visited.[/p][/quote]It would be ideal for a cycle trail though should be walkable as well for the keen people. Might need a bike rack at the Cathedral though as getting a bike up the stairs to the top of the tower would be a bit tricky :-) Hwicce

6:26pm Wed 15 Jan 14

DarrenM says...

i-cycle wrote:
DarrenM wrote:
They write a tourism brochure to go with this new push : -

"Come to Worcester, while you're sat relaxing in our world renowned city centre congestion why not marvel our underused bus and cycle lanes. Negotiate our majestic speed cameras but ensure you've plenty of change for our extortionate car parking charges once you arrive.
Then wonder round our many semi-occupied shopping centres taking in our wide variety of coffee and charity shops, taking in the European style street drinking (*Tennants Extra available separately).

Listen to the unique mating call of the local wildlife as they screech "Big issue" or "Spare Any Change Mate". In the Evening why not round of your visit sampling Worcesters Famous City Centre Night Life with its friendly greeting of "What you looking at". If you're lucky some of the locals may even put on a show but don't get too close, or you could end up in A+E as well
Hi Darren

You need to get out more!

Worcester is a great place to live, work and visit. True its potential isn't fully exploited, but it has lots more potential. Just reason to encourage the City ad County Councils to do more to encourage tourism as this will also improve things for local people as well.

Perhaps time to experience it on foot or by bike? NO congestion, no worry about speed cameras, no expensive car parks, meet and communicate with lots more people as you healthily travel around the City, discover the rich variety of smaller shops as you walk or cycle by.
quote: " discover the rich variety of smaller shops as you walk or cycle by."

Those VMS signs on the end of the Shambles, High Street and Trinity Street etc. Well when they say "Pedestrianised Zone, No Vehicles 10:30 - 4:30" Includes cycles as well - perhaps you could tell some of your mates?
[quote][p][bold]i-cycle[/bold] wrote: [quote][p][bold]DarrenM[/bold] wrote: They write a tourism brochure to go with this new push : - "Come to Worcester, while you're sat relaxing in our world renowned city centre congestion why not marvel our underused bus and cycle lanes. Negotiate our majestic speed cameras but ensure you've plenty of change for our extortionate car parking charges once you arrive. Then wonder round our many semi-occupied shopping centres taking in our wide variety of coffee and charity shops, taking in the European style street drinking (*Tennants Extra available separately). Listen to the unique mating call of the local wildlife as they screech "Big issue" or "Spare Any Change Mate". In the Evening why not round of your visit sampling Worcesters Famous City Centre Night Life with its friendly greeting of "What you looking at". If you're lucky some of the locals may even put on a show but don't get too close, or you could end up in A+E as well[/p][/quote]Hi Darren You need to get out more! Worcester is a great place to live, work and visit. True its potential isn't fully exploited, but it has lots more potential. Just reason to encourage the City ad County Councils to do more to encourage tourism as this will also improve things for local people as well. Perhaps time to experience it on foot or by bike? NO congestion, no worry about speed cameras, no expensive car parks, meet and communicate with lots more people as you healthily travel around the City, discover the rich variety of smaller shops as you walk or cycle by.[/p][/quote]quote: " discover the rich variety of smaller shops as you walk or cycle by." Those VMS signs on the end of the Shambles, High Street and Trinity Street etc. Well when they say "Pedestrianised Zone, No Vehicles 10:30 - 4:30" Includes cycles as well - perhaps you could tell some of your mates? DarrenM

9:17pm Wed 15 Jan 14

i-cycle says...

All my mates know and do reluctantly comply.

That said the "pedestrianised" zone in the middle of Worcester does make it very difficult to get through the centre from 10.30 - 4.30. Its like hitting a brick wall.

A simple solution would be to make cycling possible along Copenhagen Street - Pump Street and then up New Street and down (bicycle only contraflow) New Street as this already has vehicle access.

By doing so it would encourage more to cycle around the City, reduce car use, congestion and free top more parking spaces for those who want to use their cars for every journey.

It would be a win win all round.

Unfortunately our city and county fathers lack the vision to come up with simple solutions like this that could make such a difference, at so little cost and reduce the unnecessary antagonism between different highway users.

In other towns and cities in the UK and Europe use of the High Street by cyclists would be seen as totally acceptable, but perhaps a step too far at this stage for the anti-cyclist xenophobes to countenance.

I'm sure you're not one of these Darren.
All my mates know and do reluctantly comply. That said the "pedestrianised" zone in the middle of Worcester does make it very difficult to get through the centre from 10.30 - 4.30. Its like hitting a brick wall. A simple solution would be to make cycling possible along Copenhagen Street - Pump Street and then up New Street and down (bicycle only contraflow) New Street as this already has vehicle access. By doing so it would encourage more to cycle around the City, reduce car use, congestion and free top more parking spaces for those who want to use their cars for every journey. It would be a win win all round. Unfortunately our city and county fathers lack the vision to come up with simple solutions like this that could make such a difference, at so little cost and reduce the unnecessary antagonism between different highway users. In other towns and cities in the UK and Europe use of the High Street by cyclists would be seen as totally acceptable, but perhaps a step too far at this stage for the anti-cyclist xenophobes to countenance. I'm sure you're not one of these Darren. i-cycle

7:15am Thu 16 Jan 14

Hwicce says...

@I-cycle - That said the "pedestrianised" zone in the middle of Worcester does make it very difficult to get through the centre from 10.30 - 4.30. Its like hitting a brick wall.

It's fairly easy really, you can WALK. The clue is in the word pedestrianised. Try the alternative alternative for a change, you may even get to like it, it's very healthy and good for the environment you know.
@I-cycle - That said the "pedestrianised" zone in the middle of Worcester does make it very difficult to get through the centre from 10.30 - 4.30. Its like hitting a brick wall. It's fairly easy really, you can WALK. The clue is in the word pedestrianised. Try the alternative alternative for a change, you may even get to like it, it's very healthy and good for the environment you know. Hwicce

6:30pm Thu 16 Jan 14

liketoknow says...

I've got a book entitled 'englands thousand best houses' read the piece about Greyfriars, it's enlightening.
I've got a book entitled 'englands thousand best houses' read the piece about Greyfriars, it's enlightening. liketoknow

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