Calculating customer spots Tesco pricing error at Worcester supermarket

The incorrect price spotted at Tesco in St Peter's, Worcester

The incorrect price spotted at Tesco in St Peter's, Worcester

First published in News
Last updated
Worcester News: Photograph of the Author by , Reporter

A CALCULATING customer has taken a Worcester supermarket to task for its poor maths, claiming mathematical mistakes could mislead shoppers about exactly what bargain they are getting.

Kevin Gaffney was left fiscally frustrated after coming across the mistake while shopping at the Tesco store in Mill Wood Drive, Warndon Villages, Worcester.

Retired Mr Gaffney saw two displays of blueberries next to each other, one offering 200g punnets of the fruit for £2, averaging £10 per kilogram.

Next to it was a shelf selling 350g punnets for £2.99, but the labelling wrongly said this worked out at £11.96 per kilo, when in fact it was £8.54.

Thankfully, the former finance director, of Viarage Lane, Claines, near Worcester, used his skills to sum up the situation and identify the error, avoiding getting the blues himself.

However, he has hit out at the store, claiming shoppers could have been confused by the mistake, which Tesco said has now been rectified and denied anyone would have been over or undercharged.

“I get fed up with it,” said Mr Gaffney, who is in his mid-fifties.

“It’s not the first time I’ve seen errors. The 350g is the best value, but it wasn’t priced like that. People don’t have time to do this sort of maths when they’re shopping.”

A Tesco spokesman said shoppers would not have been overcharged for the blueberries, as the price was correct, just not the price-per-kilogram figure.

“The error on the shelf label has now been corrected,” he said.

“We would like to reassure customers that they would not have been overcharged.”


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Comments (16)

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8:24am Wed 15 Jan 14

Hwicce says...

And the news story is?
And the news story is? Hwicce
  • Score: 13

8:26am Wed 15 Jan 14

pennyworth says...

Sainsbury's do this kind of thing all the time - they put more expensive items next to special offers of the same brand so you pick up the wrong thing, and hopefully don't notice. I always check my receipts.
Sainsbury's do this kind of thing all the time - they put more expensive items next to special offers of the same brand so you pick up the wrong thing, and hopefully don't notice. I always check my receipts. pennyworth
  • Score: 2

9:45am Wed 15 Jan 14

TANNER1 says...

Tescos are right nobody was overcharged, but missed the point which is sad that somebody may have chosen the cheaper 350 G punnet saving themselves money over buying 2 of the 200 G prorata. Just apologise
Tescos are right nobody was overcharged, but missed the point which is sad that somebody may have chosen the cheaper 350 G punnet saving themselves money over buying 2 of the 200 G prorata. Just apologise TANNER1
  • Score: 13

2:42pm Wed 15 Jan 14

iamthebinman says...

Why did he retire in his mid fifties if he had nothing better to do than compare blueberry prices? He must drive his wife up the wall, repeating this pointless boring story to everyone he meets!

Shame on WN for fuelling his enthusiasm.
Why did he retire in his mid fifties if he had nothing better to do than compare blueberry prices? He must drive his wife up the wall, repeating this pointless boring story to everyone he meets! Shame on WN for fuelling his enthusiasm. iamthebinman
  • Score: 0

4:29pm Wed 15 Jan 14

CYNIC_AL says...

A CALCULATING customer has taken a Worcester supermarket to task for its poor maths - I read as far as that then stopped...
A CALCULATING customer has taken a Worcester supermarket to task for its poor maths - I read as far as that then stopped... CYNIC_AL
  • Score: 1

4:49pm Wed 15 Jan 14

Doogie 46 says...

Perhaps this man should get a life - given the thousands of products each supermarket carries, small mistakes will happen occasionally - and most supermarkets will make good any costs incurred.
I seem to remember Tesco`s losing heavily on a couple of special offers that were grossly miscalculated by their marketing team, so it`s not all one way.
Must say these WN junior reporters seem to be over-egging a lot of recent stories (eg. "drama on 32 bus route - child grievously injured in bus doors")
Perhaps this man should get a life - given the thousands of products each supermarket carries, small mistakes will happen occasionally - and most supermarkets will make good any costs incurred. I seem to remember Tesco`s losing heavily on a couple of special offers that were grossly miscalculated by their marketing team, so it`s not all one way. Must say these WN junior reporters seem to be over-egging a lot of recent stories (eg. "drama on 32 bus route - child grievously injured in bus doors") Doogie 46
  • Score: 4

4:51pm Wed 15 Jan 14

madly-menopausal says...

I imagine he lives alone with his cat!
I imagine he lives alone with his cat! madly-menopausal
  • Score: -1

5:05pm Wed 15 Jan 14

zx12r says...

How long can WN continue, coming up with this sort of tripe.
How long can WN continue, coming up with this sort of tripe. zx12r
  • Score: 9

6:14pm Wed 15 Jan 14

DarrenM says...

they try this on all the time, as they know no-one understands all this EU kilogram nonsense. Exactly the same thing happened when we went decimal to harmonise with the EU and all the prices went up overnight.
they try this on all the time, as they know no-one understands all this EU kilogram nonsense. Exactly the same thing happened when we went decimal to harmonise with the EU and all the prices went up overnight. DarrenM
  • Score: -4

8:35pm Wed 15 Jan 14

danilloyd says...

"claiming it’s mathematical mistakes"... well that is embarrassing - what about your grammatical mistakes WN? It's = It is.
"claiming it’s mathematical mistakes"... well that is embarrassing - what about your grammatical mistakes WN? It's = It is. danilloyd
  • Score: 6

1:46am Thu 16 Jan 14

ideas4all says...

Your missing the point this chap has done all u lot a favour by pointing out that the cheaper ones seemed more expensive and many of u will b misled to buy the dearer one instead of the cheaper option.I'm not saying tescos but many retailers try to mislead u like this .for example someone just trying to buy everyday basics like milk and bread are right in the far corner of the store hoping while u make the big journey other products will scream at u to b purchased
Your missing the point this chap has done all u lot a favour by pointing out that the cheaper ones seemed more expensive and many of u will b misled to buy the dearer one instead of the cheaper option.I'm not saying tescos but many retailers try to mislead u like this .for example someone just trying to buy everyday basics like milk and bread are right in the far corner of the store hoping while u make the big journey other products will scream at u to b purchased ideas4all
  • Score: 6

9:20am Thu 16 Jan 14

CJH says...

danilloyd wrote:
"claiming it’s mathematical mistakes"... well that is embarrassing - what about your grammatical mistakes WN? It's = It is.
Embarrassing for you as well Dani. It should be 'its', not 'it is' or 'it's'. The context is possessive: the mathematical mistakes of the supermarket.
[quote][p][bold]danilloyd[/bold] wrote: "claiming it’s mathematical mistakes"... well that is embarrassing - what about your grammatical mistakes WN? It's = It is.[/p][/quote]Embarrassing for you as well Dani. It should be 'its', not 'it is' or 'it's'. The context is possessive: the mathematical mistakes of the supermarket. CJH
  • Score: 2

9:28am Thu 16 Jan 14

danilloyd says...

I know it should be 'its'. Why should it be embarrassing for me?
I know it should be 'its'. Why should it be embarrassing for me? danilloyd
  • Score: -1

9:51am Thu 16 Jan 14

CJH says...

danilloyd wrote:
I know it should be 'its'. Why should it be embarrassing for me?
Ok I concede maybe not embarrassing, but for the many people (including WN reporters) who constantly get this wrong an explanation is needed. Does Paul Broome know that IF HE TURNS HIS SPELLCHECKER ON it will also highlight grammatical errors like this?
[quote][p][bold]danilloyd[/bold] wrote: I know it should be 'its'. Why should it be embarrassing for me?[/p][/quote]Ok I concede maybe not embarrassing, but for the many people (including WN reporters) who constantly get this wrong an explanation is needed. Does Paul Broome know that IF HE TURNS HIS SPELLCHECKER ON it will also highlight grammatical errors like this? CJH
  • Score: 2

4:40pm Thu 16 Jan 14

goodygoody says...

I don't even like blueberries! I might inform the WN of this, it could make a good story!
I don't even like blueberries! I might inform the WN of this, it could make a good story! goodygoody
  • Score: 2

5:11pm Thu 16 Jan 14

danilloyd says...

OK maybe I should have given an explanation but it just seemed so obvious to me. I guess I just can't believe so many people seem to struggle with basic grammar. Shameful that even reporters can't get it right!
OK maybe I should have given an explanation but it just seemed so obvious to me. I guess I just can't believe so many people seem to struggle with basic grammar. Shameful that even reporters can't get it right! danilloyd
  • Score: -1

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