WORCESTER people have been urged to invite older friends, family or neighbours round for Sunday lunch as part of a new campaign.

The Big Sunday Lunch has been launched by the Royal Voluntary Service (formerly WRVS) after research showed some older people find it the loneliest day of the week.

The research, conducted by ICM on behalf of Royal Voluntary Service, showed that loneliness experienced by older people was compounded by lack of contact with their family and also showed 13 per cent always feel lonely on a Sunday because it’s traditionally viewed as a family day.

The Big Sunday Lunch runs from Friday, February 7 to Sunday, February 9 and is supported by Yakult, culinary legend Albert Roux and his son, MasterChef presenter and two Michelin star chef Michel Roux Jnr.

David McCullough, Royal Voluntary Service chief executive, said: "The simple act of sharing a meal can make a real difference to the wellbeing of an older person, who may not otherwise see anyone from one day to the next.”

Anyone interested in taking part can download a fundraising pack to help with ideas, along with tips on how to organise and promote their own event by visiting royalvoluntaryservice.org.uk/bigsundaylunch or calling call 0845 600 5885.