A HOTEL chain is hoping customers will be bowled over by its new Worcester venue.
Premier Inn has this week opened its 120-room hotel at Worcestershire County Cricket Club's New Road ground.
The budget chain says the hotel has created 40 new jobs for Worcester residents and will contribute £8 million to the local economy.
It will be officially opened during a ribbon cutting ceremony on Friday, February 14.
The hotel adjoins a new hospitality building which opened at the cricket club last September.