Concerns over placing advertising signs on busy Powick roundabout

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PLANS to position four advertising boards on a busy roundabout have been met with concern.

The pole-mounted signs would be placed on Powick island, near Worcester, with one facing each entering road under plans submitted by Malvern Hills District Council's head of policy and governance John Williams.

However, Powick Parish Council has raised concerns about the possible impact the 100cm by 50cm notices could have on passing motorists.

The council's chairman Andy Lamb feels there are already enough advertising signs on or around the island, including cars and vans featuring their own notices, and the proposal goes against their work to de-clutter the area.

Cllr Lamb added: "We have spent quite some time and effort trying to reduce the signage that can distract people around that roundabout."

He also indicated the advertising income would go to the district council even though the signs would sit within their parish.

Worcestershire County Council's network control manager, Sally Everest, said: "This permission does not authorise the applicant to carry out works within the publicly maintained highway since such works can only be carried out by the county council’s approved contractor following the issue of a license under Section 184 and 278 of the Highways Act, 1980.

She added the district council needed to contact her with regard to the issue of the necessary license authorising the access works to be carried out.

The district council's Northern Area Development Management Committee has deferred its decision on the application to allow the parish council to submit any comments.

It will be raised again at their next meeting on Wednesday, March 5 at the council chamber, Avenue Road, Malvern.

Comments (6)

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10:20am Fri 7 Feb 14

copierman says...

April 1st has come early again with this one.

Full of red tape as to whom may do what without a licence and then only by the appropriate contractor. Sounds as though the costs to administrate this may cancel out any profit.

The people in the department who thought of this one need to drive around this roundabout a few times in rush hour and see if whilst they are looking for a gap in the traffic to enter the roundabout have time to read any advertising signs.
April 1st has come early again with this one. Full of red tape as to whom may do what without a licence and then only by the appropriate contractor. Sounds as though the costs to administrate this may cancel out any profit. The people in the department who thought of this one need to drive around this roundabout a few times in rush hour and see if whilst they are looking for a gap in the traffic to enter the roundabout have time to read any advertising signs. copierman
  • Score: 3

10:54am Fri 7 Feb 14

Hwicce says...

Maybe they could sell the advertising space to accident solicitors as they will get a lot of trade from the accidents caused by drivers watching the signs rather than the traffic.
Maybe they could sell the advertising space to accident solicitors as they will get a lot of trade from the accidents caused by drivers watching the signs rather than the traffic. Hwicce
  • Score: 3

11:05am Fri 7 Feb 14

denon says...

The mystery is what are the signs advertising?
The mystery is what are the signs advertising? denon
  • Score: 0

11:46am Fri 7 Feb 14

liketoknow says...

denon wrote:
The mystery is what are the signs advertising?
accident repair specialists?
[quote][p][bold]denon[/bold] wrote: The mystery is what are the signs advertising?[/p][/quote]accident repair specialists? liketoknow
  • Score: 1

11:58am Fri 7 Feb 14

CJH says...

Well, once they start the destruction of the Ketch Island people will be desparate to read anything while stuck in the traffic jams...
.
Perhaps they could look at something educational, like they have in doctors surgeries. Instead of the dangers of asthma or whatever on a loop, perhaps an instructional video of the highway code? Need something to do to while away the time. ;-)
.
Yesterday at the 'small' roadworks at St Peters Drive/Bath Road Island at 3.05 pm (not even rush hour) the traffic was backed up in St Peters Drive as far as Primrose Avenue. It was taking 10 minutes for some of us to get through the traffic lights because the lights changed before the whole queue could get past. That's hours during the day of hundreds of cars sat with their engines idling and chucking all sorts of cra.p into the atmosphere. Where do I get my gasmask?
Well, once they start the destruction of the Ketch Island people will be desparate to read anything while stuck in the traffic jams... . Perhaps they could look at something educational, like they have in doctors surgeries. Instead of the dangers of asthma or whatever on a loop, perhaps an instructional video of the highway code? Need something to do to while away the time. ;-) . Yesterday at the 'small' roadworks at St Peters Drive/Bath Road Island at 3.05 pm (not even rush hour) the traffic was backed up in St Peters Drive as far as Primrose Avenue. It was taking 10 minutes for some of us to get through the traffic lights because the lights changed before the whole queue could get past. That's hours during the day of hundreds of cars sat with their engines idling and chucking all sorts of cra.p into the atmosphere. Where do I get my gasmask? CJH
  • Score: 4

9:05pm Fri 7 Feb 14

jb says...

Keep advertising away from busy traffic areas for goodness sake!!. A couple of weeks ago I was nearly wiped out on the Powick island by a motorist who inadvertently forgot to look to his right for oncoming traffic .. ME! God knows what will happen if we have pretty, eye catching adverts placed around it. This is just an exercise in raising revenue and to hell with safety issues.
Keep advertising away from busy traffic areas for goodness sake!!. A couple of weeks ago I was nearly wiped out on the Powick island by a motorist who inadvertently forgot to look to his right for oncoming traffic .. ME! God knows what will happen if we have pretty, eye catching adverts placed around it. This is just an exercise in raising revenue and to hell with safety issues. jb
  • Score: 3

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