YEARS of work to set up a zebra crossing on a busy road in the Blackpole area of Worcester have paid off.
The new crossing by the Sainsbury's supermarket was officially opened this week following years of campaigning by residents and ward councillors.
Hundreds of people - including scores of schoolchildren - cross the road every day to get to the supermarket and houses in the area.
The crossing was paid for by a £1,000 grant by the Blackpole and Fairmount Community Group as well as donations from Sainsbury's and Regency High School and other groups.
Worcestershire County Council ward member for Gorse Hill and Warndon Cllr Alan Amos also gave up £20,000 of his member's allowance to the cause.
“I made the installing of a zebra crossing on Windermere Drive my top priority after realising how concerned the local people were about it," he said.
"The location sees high footfall due to the nearby supermarket and school, so it was imperative that we took steps to secure pedestrians’ safety.
“Installing a crossing is a costly task, and I would like to say a huge thanks to Blackpole and Fairmount Community Group, Sainsbury’s and Regency High School that all donated.
"Without their support the road would have remained a danger.”
Chairman of Blackpole and Fairmount Community Group Keith Beck said: “I moved to the area over 34 years ago, and there has always been call for a crossing to be put in.
"I am delighted that the group’s contribution helped the community to finally get their wish.”