PATIENTS at a dental surgery in Malvern may be forgiven for feeling all shook up.
Beacon Dental Care on Pickersleigh Road is set to be transformed from Heartbreak Hotel to Toothache Hotel for one day only as staff dress up to remember the King and take charge of his very own crown.
The reason for the Elvis Presley-themed event on Wednesday (April 30) is both the 60th anniversary of his first hit That’s All Right and to raise awareness of mouth cancer.
The practice will take temporary charge of the King’s Crown – a model of Elvis Presley’s teeth together with the genuine crown made for the star by former Memphis dentist Henry J Weiss.
Elvis’ legendary music will be played in the waiting room.
Dentist Dr Karen Sutton says the day has a serious message behind it, raising awareness of mouth cancer with free mouth screenings on offer.
“Beacon Dental Care is thrilled to have been selected to be one of only a dozen dentists in the UK to host the prized object which is on loan for a day,” said Dr Sutton.
It is believed Elvis had toothache shortly before his death in August 1977 having visited a dentist the night before.
Elvis’ crown was bought in auction in February 2012 for $11,000 by Michael Zuk, a Canadian author, dentist and obsessive collector of celebrity teeth. Five people a day are reported to die in the United Kingdom from mouth cancer.