A MAN has died following a road accident near Hereford this morning.

The single vehicle incident happened on the Lugg Bridge near Hereford, on the A4103 Hereford to Worcester road, just before 5am.

Hereford and Worcester Fire and Rescue service said the car left the road and was found on its roof.

West Midlands Ambulance Service transferred the man to Hereford County Hospital.

“Crews attended a single vehicle incident on the A4103 this morning," said an ambulance service spokeperson.

“An ambulance crew and paramedic officer treated the male driver of the car for serious injuries. He was conveyed to Hereford Hospital.

“It is understood the patient later died in hospital.”