A YOUTH charity will be transformed into a "forward-thinking" organisation when it launches a new name and brand.

Worcestershire Council for Voluntary Youth Services will become Young Solutions Worcestershire on Monday, July 13 - but this alteration will be more than just a name change.

The new organisation will include The Right Solutions, a trading arm that can "look in new directions" and form partnerships and work with businesses to generate income.

This will enable the charity to "tackle some of the big issues facing young people" in Worcestershire today.

Phil Street, manager of the charity, said: "I want Young Solutions to be a new style of charity that has the acumen and vibrancy of the commercial sector and the flexibility and diversity of a voluntary organisation.

"We hope to be at the centre of a partnership involving private, public and voluntary sector organisations that exists for the advancement of young people."

Cecil Duckworth, president of Worcester Warriors, is patron for the charity's re-launch and will be present at the unveiling of the new charity.

Young Solutions will provide information, advice and training for the youth sector as well as prioritising tackling youth unemployment.

The Right Solutions will focus on safeguarding and child protection services for the private sector.