BUS operator First Worcester has announced details of a new driver training programme, which places even greater emphasis on safety and customer service, and is set to be rolled out to new drivers this month.

The ‘Better Journeys for Life Driver Training Programme’ has already been awarded a City and Guilds accreditation, a first for the bus industry in the UK. The programme has also been endorsed by the Confederation of Passenger Transport, the bus sector’s industry body.

The 20 day course now includes three days of intensive customer service training – a significant increase that will benefit staff and deliver an improved service to customers – and the amount of time a driver spends behind the wheel in training has increased by around 30 per cent. Drivers undergo specific training to ensure they are aware how to manage wheelchair users and continue to benefit from modules showing drivers how to identify and help customers with sight loss or who may be suffering from dementia. In addition First has invested in its training rooms and is providing its trainers with extra support and coaching as they prepare to roll out the new programme.

Managing director of First Worcester Nigel Eggleton said: “We’re working hard to improve our services and our drivers play a vital role in attracting and retaining our customers. They are our ambassadors and therefore we must ensure they have the right training and the best training. I’m therefore delighted to launch First’s bespoke training programme, especially as it has secured the much sought after City and Guilds accreditation. Our programme, which is designed to meet the specific needs of our business, places our driver training at the forefront of the bus industry.”