A PERSHORE salon owner is set for a hair-raising experience.

Graham West, owner of Graham West Hair Design in Pershore will be flying out to New York in February to New York Fashion Week.

Last month, Mr West and his team were at London Fashion Week and he was asked if he would then be part of the New York event

Mr West said: "Going to London Fashion Week was a really good experience, and it was really nice that all the team were able to come along."

Mr West's salon, which was opened three years ago, is an Aveda UK exclusive salon and the Aveda team asked him if he wanted to first join them in New York.

He said: "It is amazing( going to New York) really really insane.

"Everything has progressed so much quicker than I thought it would, we are already where I hoped we would be in five years time.

Earlier this year, the hairdresser was also named by Hairdressers Journal International’s British Hairdressing Business Awards as one of six to be shortlisted for the customer care award, with the awards given out at the Lancaster London Hotel.

Talking about why he thought his hairdresser had done so well, Mr West added: "I think we work really hard to look after our clients and to make sure that they feel better about themselves after coming to us.

"We want to make them a better version of themselves.

“Showing that we are a serious business contender is important for us, we are naturally known for our creativity as hairdressers."