EVERY dog has its day and at Evesham's The Valley retail park quite a few owners had one too.

The wacky world of eccentric dog lovers and Christmas came together for the venue's Christmas Dog Parade on Sunday (December 11) when hundreds of people dressed themselves and their dogs in wonderful festive outfits to join the parade at the out of town shopping and leisure village. Poodles dressed as elves, there was a Bichon Frise snowman and even a Santa Claus Pug arrived in a custom made sledge.

The event was the brainchild of The Valley's marketing manager Phil Maclean, who set-up a Facebook event in the hope of attracting a few dozen entries, only to find more than 200 dogs waiting to join in.

Mr Maclean said: "We have 100 acres of the countryside surrounding The Valley which attracts scores of daily dog walkers, so we thought the event might go down well. We were overwhelmed by the turnout and the effort people went too. It created a great festive atmosphere and showed the very best side of good British humour.”

Following its success, The Valley is already planning for next year’s event, hoping to provide a stage, lighting and live music to entertain the pooches.