A GALLERY has launched a membership scheme to draw in a new generation of benefactors.

Worcester Art Gallery and Museum, in Foregate Street, is offering special events and benefits to those that sign up to the scheme.

Perks of the scheme include discounts on products at the gallery's shop, access to member-only events and an exclusive newsletter.

Helen Large, the Museums Worcestershire marketing and events manager, said: "We are really pleased to be able to offer this brand new membership scheme to our many loyal visitors.

"All income from the scheme goes directly back into the museum service and will help fund future exhibitions and events, as well as acquiring new objects for the collections."

Individual and family memberships are available and a similar scheme will be launched at The Commandery in July.

Anyone wishing to join the scheme can pick up a leaflet at the gallery or email gallerymuseum@worcestershire.gov.uk.