WOMEN volunteered to pose naked for the cameras in response to an appeal on Facebook.

Gill Tether, aged 66, of Gardens Walk, Upton, came up with the idea after a few drinks in the Wheelhouse bar in Upton Marina.

All of the proceeds from the calendar will go to Midlands Air Ambulance and it was officially launched during an event at The Boathouse last night.

Some 20 women from the town answered Ms Tether’s plea for volunteers to strip down for the Uptown Girls calendar.

She said: “I put a post on the Upton Parish Notice Board asking if anyone would take their kit off.

“Quite a few bottled out. This was the first time we have done it.

“The first picture was at Clive’s Fruit Farm. Everyone was a bit nervous as we only had our knickers on.

“But the last one, which is the cover photo for the calendar, everyone was so confident that they were just taking their clothes off.

“Midlands Air Ambulance is a fantastic charity. When you live in Upton and see the red helicopter going over as regularly as we do, you know there’s some poor soul that needs it.

"Their motto is 'saving lives by saving time'."

Ms Tether hopes to raise over £7,000 for the charity as a result of the calendars, which cost £5 each.

Advert sales have covered the cost of printing and the group already has £1,500 in the bank.

A raffle was also held at the launch event last night in a bid to raise further funds for the charity.

"It's not only for Midlands Air Ambulance, it's also to promote Upton," Ms Tether said.

"The ladies haven't seen the calendar, they are chomping at the bit to see it."

Ms Tether thanked photographer Emma Westwood and graphic designer Andy George, who offered to help put the calendar together for free.

To buy a calendar go on http://bit.ly/2thBqgU