The CO-OP has revealed plans to open a new store in Honeybourne, creating 15 new jobs in the area.

Midlands based contractor Speller Metcalfe will be building the new store, which represents an investment of over £550,000 and is set to open in Station Road in spring 2018.

The 2,500 sq ft sales store will have an in-store bakery, locally sourced products and a focus on fresh, healthy foods, meal ideas and essentials.

John Hillman, regional acquisitions manager for the Co-op, said: “We’re looking forward to opening a new store in Honeybourne.

"We’re delighted to have the opportunity to provide shoppers with our wide range of award-winning food, in a store designed to be easy to use for everyone.

"The new store will also bring a funding boost for community groups through the Co-op’s recently launched Membership scheme.

"Members receive a 5 percent reward on purchases of own-branded products and services, with a further 1% going directly to local causes to make a difference in the community.”

Good causes currently being supported by stores in the area include the 7th Pershore (The Avonvales) Scout Group, Garage Art Group, and WAM (We All Matter).

Tony Hind, head of new store development, added: “We’re committed to finding great locations for our new stores, we know people want to be able to buy high quality food near to where they live and work, in handy-sized shops that are open at convenient times.

"We opened 100 new stores last year and will open another 100 again this year and are always on the lookout for new sites where we can be at the heart of local life.”

Andy Metcalfe, joint owner of Speller Metcalfe, said: “We’re looking forward to working with the Co-op on this exciting project that will provide employment opportunities for the local area.”