A MOTORCYCLIST has been flown to hospital with serious injuries after crashing into a lamppost.

The rider, who is in his 30s, was airlifted to a major trauma centre after the crash this morning.

The crash happened on Worcester Road, in Hartlebury, Worcestershire, at about 7.40am today.

Passers by, including off-duty nurses and a firefighter, rushed to help the man before paramedics arrived.

A West Midlands Ambulance Service spokesman said: “The staff were told that it was a single vehicle crash involving a lamppost.

"The rider had suffered some nasty injuries.

"Working together, the crew and air ambulance staff provided pain relief before applying splints after manipulating the injuries.

“The air ambulance, which had landed in the road nearby, then flew the man to the major trauma centre at the Queen Elizabeth Hospital Birmingham.

“Whilst the man suffered serious injuries, the crews remarked that the fact he was wearing full biker leathers and a helmet reduced the level of injuries."