Worcester entrepreneurs who appeared on a television programme have won another business coup.

Justin and Michele Chieffo due to have a quarter of a million of their eco-bags due to be stocked at Tesco from December are to be branded with Fine Fayre, the couple's online business representing British producers.

Justin Chieffo, of Drake Avenue, Dines Green, made a name for himself after winning national contracts with Lakeland, Tesco and Sainsbury for his Be-Eco bag - a bag which promotes the easy re-use of plastic carrier bags at the till. His success was documented on the ITV1 show Tycoon, where Mr Chieffo received support and advice from entrepreneur and Dragon's Den star Peter Jones.

During negotiations with Tesco to stock the Be-Eco bag, the supermarket chain became interested in Justin's other enterprise, Fine Fayre. So impressed were they with its ethical trading credentials, they have agreed to place the Fine Fayre brand on each of the 250,000 Be-Eco bags which will be in stores from December.

www.finefayre.co.uk is an online community of members offering homemade, handcrafted, traditional, environmentally conscientious and specialist goods. The aim of Fine Fayre is to support British food and drink producers, talented crafts people, rural business, entrepreneurs, and parents working around families: namely, the little people' who can struggle if working alone.

Fine Fayre was launched in June 2006 as a means of allowing Justin's wife Michele to work from home whilst bringing up their young family. The business is supported by the Princes Trust and WiRE, and has won an Un-ltd Award for its community work.

Justin Chieffo: "We are very happy that the bag will be used to highlight those small producers represented on Fine Fayre. The hope is that more people will discover and enjoy the wonderful products on offer."