A SLIMMING business is expanding after setting up base in Droitwich.

Evolve Weight Loss says it has helped thousands of people on their journeys in the Birmingham and Northampton areas before heading to Worcestershire.

The firm, founded by Jen Flannigan, started classes in Droitwich last October alongside plans to launch in more locations across the county.

It combines community groups, a new weight loss plan, wellness and physical activity.

Led by weight loss coach Hayley Matthews, who boasts more than a decade of experience, there are four new groups in Droitwich on Wednesdays, Fridays and Saturdays which began this week.

Hayley said: “Evolve is all about embracing your journey and gaining confidence with every step. We focus on sustainable progress, both physically and mentally."

The Wednesday meet is from 6pm in a private function room at Woodland View Care Home, Woodland Way.

The other groups are at the Cockshute Hill Scout Hut on Thursdays at 5.30pm and 7pm. Fridays at 9am and Saturdays at 8.30am and 10am.

And the firm's online group is rapidly growing, attracting members from across the United Kingdom.

Evolve describes itself as "open to all", adding the "transformative and confidence-boosting approach to shedding pounds is not only fun and motivational but also super inspiring and ridiculously easy to follow".

Founder Jen worked for 11 years as a weight loss consultant and wanted to create a programme that was different from the rest.

A spokesperson said of the plan: "It’s a sanctuary for members seeking a supportive and motivational community to guide them along their journey to a healthier lifestyle.

"Evolve’s approach blends encouragement with practical advice with an emphasis on creating a relaxed atmosphere where members are not put on the spot.

"There is no public weight announcements or going around the room from person to person making members feel uncomfortable.

"Refreshingly, and reassuring to some current members, if they choose not to weigh that week - that’s fine too!

"Evolve is all about members being individual, feeling empowered and having a choice."

Coach Hayley continued: "With over a decade of experience helping slimmers on their weight loss journeys and 26 years as a Zumba and fitness instructor, I’ve seen first-hand the transformative power of lifestyle changes.

"My journey started when I was 18 years old when a friend’s candid remark spurred me to embark on a healthier path, resulting in shedding two-and-a-half stone over six months – a transformation I’ve maintained for over 30 years.

"Feeling stifled by the rigid structures of corporate weight loss organisations, where I often felt like my voice wasn’t heard and where groups had to be run a certain way, I sought a more supportive and flexible environment.

"That’s when I discovered Evolve Weight Loss with its relaxed ethos and emphasis on genuine care.

"It’s especially meaningful since Jen and I have known each other for 17 years, having hit it off from the moment we met.

"Being blown away by Jen’s dedication and the amazing success stories within the Evolve community, I knew I had found a new home.

"As I approach my 50th birthday, I’m thrilled to embark on this exciting new chapter, dedicated to helping others live their healthiest and happiest lives.”

For more details on the Droitwich groups, contact Hayley on 07886 130936 or at hayley@evolveweightloss.co.uk or Jen on 07400 638658 or at hello@evolveweightloss.co.uk or visit www.evolveweightloss.co.uk/droitwich