A memorial to a Kidderminster racing driver will be unveiled in May.

The tribute to Peter Collins, a motor sporting star from the town, will be located at Shelsley Walsh.

Local sponsor Hills Ford of Kidderminster will support the event, organised to honour Mr Collins.

A crowdfunding effort launched in February 2023 has amassed the £15,000 needed for the memorial - a bust of the driver.

It will be unveiled on Bank Holiday Monday, May 6, 2024, at Shelsley Walsh.

Hills Ford is managed by the Hill brothers, Tim and Richard, who also operate an automotive site in Mustow Green, not far from where Peter Collins' father, Pat, ran his original garage.

The business' showroom in Kidderminster shares its location with one of Pat's old garages and still hosts several period features that Peter would have known.

The Hill brothers have been entwined with motorsport since the 1970s.

Their late father, Mike Hill, sponsored Russell Brookes in the Escort Mexico challenge while overseeing Brooklyn Garages as chairman and managing director.

Mark Andrews, organiser of the memorial event, said: "I’m delighted that Hills Ford are sponsoring this event and helping to preserve the memory of Peter Collins for generations to come.

"Their generous support will help us to ensure that everyone visiting the unveiling at Shelsley Walsh will have a great day.

"Their involvement is even more special because of the connection to Peter and his family home and business; that shared history feels like the perfect partnership and the final piece of the jigsaw in our quest to create this memorial."

Tim Hill expressed excitement about their participation.

He said: "Peter Collins is rightly described as one of the greatest drivers of his era and I’m thrilled to be involved in this event.

"It’s the perfect fit for Hills Ford given both our support of motor sports and our businesses at Kidderminster and Mustow Green."

The unveiling ceremony will have an exhibit of vintage and modern cars, Peter Collins memorabilia, special guests, and vehicles from Hills Ford on display.

Everyone is invited to the free event at Shelsley Walsh, beginning at 11am on May 6, 2024.