IT is interesting how much variety there is between the stage acts of different musical genres. If you go to a folk concert, or jazz or pop or rock, with the possible exception of Van Morrison, the acts are going to talk to the audience throughout the evening.

They are going to probably recount some humorous experiences, going to tell you about what motivated the music and indeed the stories behind the music.

And does that make the evening more enjoyable?

Does it make it more interesting? Does it make it a more fulfilling artistic experience? Of course it does. It is an accepted part of the experience.

So why do we get so little of this in the classical genre? Time after time I go to a classical concert and not one word all evening from the performers.

(Michael Bochmann of the ESO is a notable exception to the rule.) Why do they do this?

Wouldn’t the audience benefit from knowing why the performer had chosen to play the pieces, the story behind them, some interesting snippets about the composer and what to look out for in the music.

Of course it would. It would enhance the experience.

Some come on, classical performers. Start looking at your concerts as more than just music. Look on them as entertainment, look on them as communication opportunities, look on them as fun.

You may be surprised how much that will do to bring in an audience and how much better the experience will be, for both performers and audience.

● Chris Jaeger is Chief Executive of Worcester Live.