Families around the city such as the Clarke-Morris’ are clearly much more focused on recycling with each year that goes by.

Support from the council in the form of campaigns such as Real Nappy Week and mobile phone recycling helps too. Recycling and waste has a far higher profile on our streets through billboard advertising, the local work of Lawrence Recycling and Waste Management’s big red recycling fleet, among others.

It’s the harder to recycle items which can cause a stumbling block for some people keen to recycle. How do the Clarke-Morris family deal with mobile phones and plastics for example?

“Mobile phones are something we could recycle, but instead we go down the re-use route and sell old phones on Ebay,” said Jeremy Clark-Morris. “It’s plastics which are harder to know about and understand. Different plastics have different logos and seem to need different treatment. How do I know that the plastics I send out are being diverted from landfill?”

Lawrence Recycling’s David Lawrence has the answer to this: “At our Forge Recycling site, the ridged and soft plastics are separated into different plastic types such as LDPE, HDPE and PET.

“They are then bailed and shipped to re-processors to be granulated and made into recycled plastic products that include clothing, plastic moulding, carrier bags and many more products.”