THE Chartered Institute of Marketing has a lead role in developing national marketing standards through its involvement with the Government funded Marketing & Sales Standards Setting Body (MSSSB).
In advance of the findings of the MSSSB, The Chartered Institute of Marketing has developed and launched a practical framework defining the competencies of marketing professionals called The Chartered Institute of Marketing Professional Marketing Standards.
The framework can be used to assess marketing competencies, and to set, plan and develop marketing skills improvement.
For more information contact the Chartered Institute of Marketing at Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH
Telephone 01628 427500; Fax 01628 427499; e-mail moorhall@cim.co.uk or go to the website www.moorhall
conferences.com
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