Ladies in search of the perfect outfit for the party season will no doubt be delighted by the opening of a brand new boutique in Astwood Bank.

In the heart of the pretty Worcestershire village, AlyRose houses an impressive collection of formal ladies' wear for all occasions and to suit all tastes, selling exclusive and unique evening wear.

Owner Tina Mason explains: "I came up with the idea of starting this business after I had tried and failed to find the perfect dress for functions. There was just not enough variety available locally, and finding something special meant trawling through the internet and ordering from stockists abroad."

Visitors to the Evesham Road shop will be pleasantly surprised at the colourful range of exclusive dresses and evening garments - plus they can rest assured that they will be the only one in their chosen outfit. Tina points out: "We have over 100 dresses in stock and I do my best to ensure that each dress in the shop is unique."

New and unusual dresses are sourced from various countries, including the United States, and the boutique features outfits from designers including Jovani, Alyce and Mike Benet.

Tina uses her personal experience to offer fashion advice, taking into account each client's individual requirements and budget. Customers are invited to spend as much time as they like trying on gowns in the relaxed and friendly atmosphere created by Tina. AlyRose even offers late-night opening on Thursdays, staying open until 8pm.

AlyRose, Salisbury Villa, 1238 Evesham Road, Astwood Bank

Tel: 01527 894966