VALE residents should remain vigilant about distraction burglaries despite a drop in people falling prey to conmen in their own homes, police say.

The 13 per cent fall over the past year follows West Mercia's Knock, Knock campaign, launched seven months ago. Officers targeted criminals who tricked their way into people's homes to steal cash and valuables. Other organisations, including the fire service and Trading Standards, were drafted in to bring the message home.

Acting Detective Sergeant Colin Davies said: "These are encouraging figures. They show the work we have been doing to bring offenders to justice forge stronger partnerships with other organisations who work with those most at risk from these kinds of offences and encouraging the community to become more active.

"But there is no room for complacency. We want everyone to continue to be alert to these callous and cowardly criminals who prey on the elderly and vulnerable in their homes."

The Knock, Knock campaign urges everyone to be on the lookout for unusual or suspicious activities in their neighbourhood. Trading standards officers also meet regularly with the police to share information and have produced information packs and leaflets for residents.

Firefighters have been offering basic crime prevention advice during fire safety checks in people's homes. West Mercia call takers have also been briefed on the best way of identifying reports of distraction burglaries and handing out information to callers.

Acting DS Davies added: "Never let anyone into your home until you have checked exactly who they are. Always ask to see identification.

A genuine caller will not mind if you ask them to wait on the doorstep - with the door closed - while you make a call to check up on them. If you are in any doubt keep them out and call police on 08457 444888."