Barnards Green was filled with festive cheer for the annual Christmas extravaganza on Saturday.
The event, organised by the the local traders' association, raised £350 for the Macmillan Nurses.
Father Christmas arrived by horse and cart, supplied by Belinda James from Hanley Castle, to join in the celebrations, which took place throughout the morning.
Staff at Somerfield dressed in Christmas costume and held festive face-painting sessions, while a fire engine, manned by Malvern Fire Brigade, took people on rides around the area.
The children's Christmas shop window competition was won by Chris Noble from Malvern, who won a stuffed Barney the Monkey.
Traditional music from the McLean Handbell Ringers and the Chase Brass Band got visitors into the festive spirit.
Jane Knowles, of Just So, said: "It was brilliant. There was a lovely atmosphere, lots of lovely music and everybody seemed really happy and cheerful.
"The area was very busy all morning and it was really nice for the traders to be involved."
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