WORCESTER company Sales Challenge is hoping to boost its business by taking part in World of Learning 2004 at the NEC next week.

The event, on Wednesday and Thursday, November 17 and 18, is the UK's key conference and exhibition for business learning.

It highlights the full range of training solutions available in this fast-paced market from instructor-led training and distance learning to e-learning and management development.

Entrance is free and visitors can pre-register by calling the ticket hotline on 020 8394 5171 or visit www.learnevents.com.