THE foundation celebrated another success this week after advertising chiefs slammed an anti-carpet campaign.
The Advertising Standards Authority severely criticised the Tile Association for its claim ceramic tiles were more hygienic than carpet.
The foundation argued there was no scientific evidence to back the claim carpet was less healthy for consumers than tiles.
The ASA judgement found the Tile Association was guilty of misleading consumers and ruled the advertising be withdrawn.
It echoed another victory for the foundation following its victory over the Healthy Flooring Network which cited carpets as a cause of asthma in children three years ago.
Foundation chief executive Mike Hardiman said: "I am particularly pleased to see the back of this scurrilous campaign. Consumers don't need to be subjected to this misleading advertising.
Health
"This is the second time that competitive floor-covering organisations have used advertising which criticised carpet on health grounds.
"In both cases the advertising was found to be misleading as neither company could show reliable scientific evidence in support of their anti-carpet claims.
"Once again carpet has been exonerated so consumers need not have any concerns about using the UK's favourite floor-covering in their homes."
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