BIG-hearted employees got themselves into a "hair-shaving" experience to raise cash for a good cause.
Four workmates from Hatt Kitchens, in Hartlebury, either lost their locks or had their manes doused with fluorescent dye to raise £800 for Leukaemia CARE.
And every worker at the factory on Hartlebury Trading Estate strained their necks to see long-haired Pete McConville given the chop.
"Everyone came out to watch - the swines!" said Mr McConville, 37.
"My son is 16 and has never seen me with short hair. I needed some convincing and I was very nervous when they came to cut it off.
"I couldn't look in the mirror straight away but I actually quite like it now, I don't think I will grow it back."
Andy Fletcher, production director at the firm, had less to lose in the first place - so opted for a bright red makeover.
He said: "It had to be permanently dyed - otherwise they wouldn't have let me do it!
"I have had a few strange looks from suppliers who came to see me, but I'm glad we helped to raise so much."
The scissors session was part of a massive nationwide drive to set the record for the biggest head shave in the UK - the results of which have yet to be announced.
A spokesman for Leukaemia CARE said: "The event provides an opportunity to show empathy to those patients who lose their hair as a side-effect of potentially life-saving medical treatment."
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