COTTONTAILS, a new baby and toddler shop which has opened in Pershore's High Street, is a real family affair.

The owner, Charlotte Evans, who grew up in the town and attended Pershore High School before

leaving for university in York, returned to open the shop on August 9.

"I considered many different towns across the Midlands," she said, "but Pershore seems like the perfect town for Cottontails. It is a thriving market town with enough lovely shops to convince me that there is an opportunity for something a bit special in nursery retail. Plus it is a town I know well as I grew up there." Her father Peter has been responsible for most of the shopfittings, and her mother, Mary, will be working in the shop with her.