AN ingenious business has been developed by an Evesham businesswoman to locate mobile telephone numbers.

Sarah Nicholson, cofounder of The Mobile Telephone Directory, explained: "It is exactly what it says, a universal directory for mobile telephone numbers available online at www.mobiledirectory.com.

The information is ready at the click of a mouse and accessing it could not be easier."

Callers needing a personal or business number simply fill in the search criteria and the directory produces all the best matches for free.

People wanting to make their number available simply register with the company at a cost of £5.

The concept was developed when Sarah was trying to find an elusive mobile number for herself, without success.

She was surprised to find no universal directory for mobile phone users and tried to provide it. "With 30 million mobile phone users in the country it pays for people to be able to find you and this sort of directory will only work if numbers are registered," she said.

The site is quick, easy to use and can even be accessed using a WAP phone.