WYCHAVON District Council has netted £22,500 in sponsorship for a Vale fishing event.
The Evesham Angling Festival - previously known as the Wychavon Festival - will be supported for the next three years by angling equipment firm Shakespeare, which is based in Redditch.
Apart from the financial backing, the company will supply angling equipment as prizes, as well as a bronze trophy for the winner of the individual championship.
Evesham's town partnership manager Lew Hammond said: "We've not even had this year's event and we are already celebrating this brilliant news for next year.
"Shakespeare's managing director John Tomsett has always had a team in the festival so it is close to his heart.
"We are delighted at this overwhelming support."
This year's festival took place last weekend.
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