A LEARNING website run from a terraced house in Kidderminster has hit the big time after receiving subscriptions from one in five UK primary schools.

And bosses at childrensmoneyworld.com - which teaches children up to the age of eight how to look after their cash - said as many as 60 per cent of UK schools could be logging on to the site by the end of the year.

"We are really the only people doing this sort of thing," said director Nick Baldwin, who runs the site from his four-bedroom house on Bewdley Road.

"I started with the idea about three years ago. The point was to keep learning about money fun. When I talked to my own children about finance they found it very boring but it is, of course, very important."

The man charged with making the lessons "fun" is 29-year-old Alan Sawyers, who has come up with games, interactive lessons and puzzles.

"I make most of the games myself. Members of the team get together for a brainstorming session to come up with ideas and then hand them over to me," he said

The site has been endorsed by the National Curriculum Online, the National Grid For Learning and the National Numeracy Strategy.

"It is actually now part of National Curriculum with 20 per cent of schools signed up to use it. That figure I hope will rise to 60 per cent," said Mr Baldwin, 42, who gave a "conservative" turnover for the financial year as £660,000.

A range of tie-in CD-ROMs is also being launched by the budding entrepreneurs.

"We are delighted with its success - we are going from strength to strength," said Mr Baldwin.