A Worcestershire village has been proclaimed as having one of the silliest names in Britain.

The Daily Telegraph named Wyre Piddle, near Pershore, as one of the daftest place names in the new edition of The Penguin Dictionary of British Place Names, which is published today.

It joins Booze in North Yorkshire and Ugley in Essex in the book, which traces the etymology of more than 10,000 places across the country.

"I'm very pleased to see we're on page one and three of The Telegraph," said Gary Robinson, chairman of Wyre Piddle Parish Council.

"And it was wonderful listening to Radio 2 this morning and hearing the village mentioned twice."

"The more publicity we get, the better. We'll get more tourists who will spend more money and recognise how beautiful the village is. It will bring the centre back to life. We're proud of our Piddle in the Wyre."

Coun Robinson said he thought the village got its name from an amalgamation of the name of Piddle Brook and the weir where it joins the River Avon.

Adrian Room, who wrote the book, is a member of the English Place-Name Society, Scottish Place-Name Society and the American Place-Name Society.