SOCIAL services chiefs have pledged to install dozens of hi-tech doorway devices in the homes of elderly folk to stop them falling foul of conmen callers.

Worcestershire's director of social services, Jennie Bashforth, promised her support for our Keep 'Em Out campaign when she officially launched it on Monday.

Officers will initially install 40 "doorway reminder" devices in the homes of lone old folk identified as most at risk from bogus callers. More devices could follow, subject to funding being available.

Campaign supporters hope the devices, allied to an awareness-raising initiative, will help cut the number of people becoming victims.

Mrs Bashforth, speaking at Arch Hill Court luncheon club in Orchard Street, Kidderminster, said it was a vital campaign.

"One of my key roles is to help older people stay in their own homes and neighbourhoods for as long as they are able and want to.

"They want to feel safe and confident and I believe these simple door devices give that level of confidence and well-being."

She added: "Keep 'Em Out is a great initiative."

The Shuttle/Times & News put its weight behind the campaign three weeks ago, in partnership with district police, the county and district councils, Wyre Forest Community Housing, Age Concern and other members of the district's community safety partnership.

It was triggered as the rate of incidents reported to police reached nearly one a week. Campaigners believe the real figure could be 10 times higher.

Previous attempts to raise awareness have foundered because those at risk are often too trusting, said Paul Hawkins, commissioned by social services to mastermind the campaign.

But Keep 'Em Out combines awareness raising with a practical product - called Memo Minders - which provide a constant reminder about how to deal with unknown callers at the door.

The devices - supplied by Home Office approved company Solon Security - are placed near the front door. A pre-recorded message by a friend or relative is then triggered whenever the householder approaches the front door.

The launch included a short drama, called Was It My Fault? The play, performed by Kidderminster actors Sinead Maffei and Rob Leetham, hammered home the message that callers should not be let in simply because they wear a uniform, have a charming manner or show what appears to be an identity card.

Similar events are taking place at luncheon clubs around the district over the next two months.