A VALE of Evesham couple who launched a new home "deli on wheels" delivery service have been amazed by the response.

Believed to be the first of its kind in the country, "Bredon Foods Direct" is the brainchild of partners Mike Andrews and Helen Coles, of Bricklehampton, Pershore. The home delivery service sour-ces products from specialist producers, predominantly from the West Midlands.

The product range of over 450 items including dairy, desserts, bakery, preserves and snacks, savoury, drinks, fresh produce and meats.

Mr Andrews expla-ined: "Research has shown that there is a growing demand for good quality food delivered to the door, while at the same time consumers are becoming increasingly active in trying to support their local producers. Producers, on the other hand, continue to look for alternative supply chan-nels in response to the dominance of the multiples."

Mr Andrews said BFD was different because it was the first to supply fresh, chilled products selected so that wherever possible they contained no additives, and were smaller brands not found in supermarkets.

"We have already had a most amazing response," Mr Andr-ews. "Given the products we have to offer and the pers-onalised service with direct supply, we believe that Bredon Foods Direct should make a positive impre-ssion on consumers and producers alike."

For details, call Mike Andrews or Helen Cole on 01386 710986.