A CRISIS-HIT Kidderminster school has opened its doors for the first time with a new name and new initiatives designed to raise standards and attitudes.

The school in Habberley Road - now called Baxter College promoting Business and Enterprise - was plunged into crisis last year when, as Harry Cheshire High School, it was branded "under-achieving" by Ofsted inspectors.

A £700,000 rescue package was drawn up by county education chiefs and experts brought in to oversee improvements.

And yesterday hundreds of pupils, wearing smart new uniforms, trooped though the gates to discover dramatic changes.

"There are new name signs and new IT facilities but otherwise the school probably doesn't look much different," said acting head Allan Gilhooley.

"But the way the school day operates has changed dramatically, and most importantly the attitude towards teaching and learning has altered. The children also have a new school uniform, which looks fantastic."

The school is the first in the county to have a staggered school day, with shorter, more frequent break times, all fully supervised by staff.

Pupils now have the chance to take a late breakfast during an extended "brunch break", with a shorter lunch break.

Students are escorted to and from dining areas under staff supervision.

"The aim is to get pupils interacting positively and to give few opportunities for bullying and that sort of thing," said Mr Gilhooley.

"The attitude of everybody - pupils particularly - has been really positive. Staff are working really hard to ensure there is a lasting difference.

"I am absolutely confident the changes will impact on standards and on exam results."